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旅拍师终于“转正”,但行业却亟需“转型”
Guan Cha Zhe Wang· 2025-07-30 10:10
Core Insights - The emergence of new professions, including "travel photography customizer," reflects the vitality brought by new technology applications, consumer demands, and market changes [1][10] - The travel photography market is rapidly growing, with tourists seeking immersive photography experiences as a key aspect of their travel enjoyment [1][10] Industry Overview - The travel photography industry has seen a significant increase in demand and the number of companies, with over 6,341 related enterprises currently operating in China [5][6] - The number of registered travel photography companies has grown substantially, with 2,119 and 2,593 new registrations in 2023 and 2024 respectively, marking increases of 268.52% and 22.37% [5] - The market is characterized by low entry barriers, leading to intense competition and a proliferation of similar products, which poses risks of price wars and business failures [6][8] Professionalization of the Industry - The recognition of "travel photography customizer" as an official profession is expected to promote the professionalization and standardization of the industry [10] - The role of a travel photography customizer is multifaceted, requiring skills in photography, makeup, customer service, and post-production, indicating a shift towards more skilled and specialized professionals [1][4][10] - The demand for personalized travel photography services is increasing, with a notable rise in interest for various styles, including ethnic costumes and wedding photography [5][9] Market Trends - The travel photography market is projected to support a consumption demand of over 25 million people, contributing to a market size of nearly 40 billion yuan in China, which accounts for over 30% of the global market [9][10] - The trend towards personalized and immersive photography experiences is driving growth, with significant increases in searches for outdoor photographers and related services [9][10]
你负责出游 我负责“出片”
Guang Zhou Ri Bao· 2025-06-11 20:14
Core Insights - The article highlights the emergence and growth of the profession of travel photography customization, particularly through the experiences of a travel photographer named Li Mingyang, who has adapted his services to meet the unique needs of clients, including those with disabilities [1][3][6] Industry Overview - The profession of travel photography customization has been officially recognized in China, with the Ministry of Human Resources and Social Security announcing its inclusion as a new occupation [1][6] - There are over 6,000 travel photography-related enterprises in China, with a significant increase in new registrations in recent years, indicating a growing market demand for travel photography services [5][6] Market Demand - Approximately 50% to 60% of outbound travelers consider hiring a photographer, with a preference for local photographers to reduce costs [3][5] - The demand for professional travel photographers is increasing, leading to a notable gap in qualified travel photography customization professionals [5][6] Service Model - Li Mingyang charges between 20,000 to 30,000 yuan for a 7-day travel photography service, with the highest recorded fee reaching 160,000 yuan for a customized trip [2][5] - The service includes detailed pre-trip consultations to tailor the photography experience to the client's preferences, emphasizing the importance of capturing natural moments [4][5] Clientele - The primary clientele consists of middle to high-income families, with some clients opting for group bookings to reduce costs [5][6] - There is a distinction between regular families traveling during peak seasons and affluent clients who prefer to travel during off-peak times, leading to varied business dynamics for photographers [5][6]