民族服饰旅拍

Search documents
旅拍师终于“转正”,但行业却亟需“转型”
Guan Cha Zhe Wang· 2025-07-30 10:10
Core Insights - The emergence of new professions, including "travel photography customizer," reflects the vitality brought by new technology applications, consumer demands, and market changes [1][10] - The travel photography market is rapidly growing, with tourists seeking immersive photography experiences as a key aspect of their travel enjoyment [1][10] Industry Overview - The travel photography industry has seen a significant increase in demand and the number of companies, with over 6,341 related enterprises currently operating in China [5][6] - The number of registered travel photography companies has grown substantially, with 2,119 and 2,593 new registrations in 2023 and 2024 respectively, marking increases of 268.52% and 22.37% [5] - The market is characterized by low entry barriers, leading to intense competition and a proliferation of similar products, which poses risks of price wars and business failures [6][8] Professionalization of the Industry - The recognition of "travel photography customizer" as an official profession is expected to promote the professionalization and standardization of the industry [10] - The role of a travel photography customizer is multifaceted, requiring skills in photography, makeup, customer service, and post-production, indicating a shift towards more skilled and specialized professionals [1][4][10] - The demand for personalized travel photography services is increasing, with a notable rise in interest for various styles, including ethnic costumes and wedding photography [5][9] Market Trends - The travel photography market is projected to support a consumption demand of over 25 million people, contributing to a market size of nearly 40 billion yuan in China, which accounts for over 30% of the global market [9][10] - The trend towards personalized and immersive photography experiences is driving growth, with significant increases in searches for outdoor photographers and related services [9][10]