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“请3休12”超长假期倒计时:多元旅游需求集中释放
Core Insights - The upcoming long holiday combining the Mid-Autumn Festival and National Day is expected to significantly boost the tourism market, with early travel planning encouraged by authorities [1][4]. Group 1: Travel Demand Trends - The "please take 3 days off for 12 days" strategy has created favorable conditions for long trips, leading to a diverse range of travel demands [2]. - Orders for inter-provincial border cities have surged, with a 58% year-on-year increase in bookings, particularly in cities like Zhaotong (95% increase) and Hezhou (88% increase) [2]. - Multi-destination travel products, such as long-distance tours and car rentals, have seen booking increases of 53% and 93% respectively [2]. Group 2: Emotional and Cultural Factors - Emotional value is becoming a key factor influencing travel decisions, with hotel searches in remote destinations like Xinjiang and Tibet rising by 60% [3]. - The desire for nature and relaxation is driving interest in scenic areas, with locations like Chongqing's Wushan gaining popularity for autumn foliage [3]. Group 3: International Travel Dynamics - The long holiday has led to a broadening of outbound travel, with bookings covering over 140 countries, and significant increases in interest for destinations like Australia and Russia [4]. - The introduction of visa-free policies, particularly for South Korea, has spurred a rise in flight searches, reshaping the outbound travel landscape [4]. Group 4: Local Tourism Growth - The long holiday also allows for deeper local cultural experiences, with events like the Shanghai Tourism Festival offering discounted tickets to various attractions [6]. - Family-oriented activities, including visits to theme parks and cultural sites, have seen ticket bookings increase by over 40% [6]. - The trend towards emotional and diverse travel experiences reflects a shift in consumer preferences, supported by policy changes and service innovations [6].
“请3休12”超长假期倒计时: 多元旅游需求集中释放
Zheng Quan Shi Bao· 2025-09-18 13:36
Group 1 - The combination of the Mid-Autumn Festival and National Day creates an 8-day long holiday, leading to a surge in diverse travel demands [2][4] - Popular inter-provincial border cities have seen a significant increase in holiday bookings, with orders up 58% year-on-year [2] - The demand for long-distance travel is also rising, with outbound travel bookings covering over 140 countries and regions, and destinations like Australia and Russia seeing notable increases [4] Group 2 - Emotional value is becoming a key factor influencing travel decisions, with searches for hotels in remote destinations like Xinjiang and Tibet increasing by 60% [3] - Local cultural experiences are gaining popularity, with significant growth in ticket bookings for cultural attractions and events during the holiday [5][6] - The trend towards multi-destination travel is evident, with bookings for long-distance and rental car services increasing by 53% and 93% respectively [2][6]
“请3休12”超长假期倒计时: 多元旅游需求集中释放
证券时报· 2025-09-18 13:33
"太期待这个假期了,我请了三天年假打算提前出发去迪拜玩,由于避开了国庆节当天,机票价格比较划算,仅5000多就买到了往返的票。"家住上海的 小李(化名)对证券时报记者说。 今年中秋、国庆"双节合一"组成8天长假,而"请3休12"的拼假策略,为游客规划长线行程创造了绝佳条件,激发出多样化的旅行需求。 9月17日,文化和旅游部产业发展司负责人在国新办新闻发布会上表示,今年国庆叠加中秋节,旅游市场势必火爆,提醒广大群众早做出行规划。多家三方平台发 布的假期旅游市场预测显示,超长假期和支持政策共同带动这个假期旅游订单预订提前、需求激增,"串游""多省一次玩"成为假期旅游订单的新名词。 超长假期激发出多样化旅行需求 能够一次性体验多个省份风情的省际交界城市,成为今年国庆的热门选择。携程发布的数据显示,截至目前,国内省际交界城市的假期订单量同比增长58%。其 中,融合了云、贵、川三省民族风情与自然景观的昭通假期预订单量同比增长95%;处于桂、湘、粤交界的贺州以喀斯特地貌与古镇文化闻名,订单量同比已增长 88%;位于赣、粤、湘、闽四省交界的赣州订单量同比增长70%,其客家文化与红色历史吸引大量游客。 飞猪平台数据也显示,典 ...