（央视财经《正点财经》）数据分析显示，国庆中秋假期，长线游、自驾游、邮轮游呈现明显增长。 这个假期，国内中长途游持续升温。数据分析结果显示，超过30%的游客选择长线游。出游距离500公里以上长途游出游人群规模 同比增长8.8%；出游距离200-500公里的中途游出游人群规模同比增长7.2%。自驾游成为热门出行方式。其中，乌兰布统自驾、独 库公路自驾、胶东半岛自驾等线路热度名列前茅。 大数据还发现，今年国庆中秋假期，邮轮旅游热度飙升。出境航线及国内航线邮轮游客量同比增长均超过6%。60岁以上老年群体 在邮轮旅游中的占比超过14%。 数据显示，出入境旅游呈现双向活跃态势。假期里，入境游客规模同比增长16%，特别是来自日韩、美洲的游客规模分别同比增长 45%和38%。出境游方面，飞行时长5小时以下的短线出境游人群规模占整体航空出境游人群规模的92%。其中，柬埔寨、越南等周 边国家客流量同比增长超过28%。 转载请注明央视财经 编辑：潘煦 ...

国庆中秋假期，出游热度高，无疑将引发又一轮消费热潮。记者了解到，这段时间，酒店民宿、机票都 迎来集中预订高峰，哪些地方、哪种玩法更受消费者青睐呢？数据来说话。 民宿的数据显示，今年双节的民宿预订量，同比增长超过三成。预订增速最快的城市，包括广西钦州、 甘肃陇南、江苏泰州、湖北孝感等小众城市。值得一提的是，第一批"拼假"的游客已经抵达酒店。平台 数据显示，在"请3休12"的"拼假"热潮带动下，平台上9月26日到9月28日出游产品预订热度较去年同期 上涨26%，更长的假期带来更强的出游意愿。 湖南张家界某民宿负责人邓开友：农庄的预订情况，在"十一"假期的前三天将近达到100%。假期后面 几天的预订情况，目前是百分之九十几。入境游的外国客人入住达到了40%左右的占比。 订票平台显示，双节长假机票预订量增幅显著。目前包括机票、火车票、用车等在内的交通服务人均预 订量较去年增长约4.2%，且有进一步上涨势头。其中高铁和"飞机+高铁"的"串游"特征尤为显著，人均 预订量较去年增长7%。同时，典型的多目的地游玩商品，如长线游、租车等，预订量也同比去年分别 增长53%、93%。 多地发放消费优惠券提升旅游体验 记者了解到，在 ...

Core Insights - The upcoming long holiday combining the Mid-Autumn Festival and National Day is expected to significantly boost the tourism market, with early travel planning encouraged by authorities [1][4]. Group 1: Travel Demand Trends - The "please take 3 days off for 12 days" strategy has created favorable conditions for long trips, leading to a diverse range of travel demands [2]. - Orders for inter-provincial border cities have surged, with a 58% year-on-year increase in bookings, particularly in cities like Zhaotong (95% increase) and Hezhou (88% increase) [2]. - Multi-destination travel products, such as long-distance tours and car rentals, have seen booking increases of 53% and 93% respectively [2]. Group 2: Emotional and Cultural Factors - Emotional value is becoming a key factor influencing travel decisions, with hotel searches in remote destinations like Xinjiang and Tibet rising by 60% [3]. - The desire for nature and relaxation is driving interest in scenic areas, with locations like Chongqing's Wushan gaining popularity for autumn foliage [3]. Group 3: International Travel Dynamics - The long holiday has led to a broadening of outbound travel, with bookings covering over 140 countries, and significant increases in interest for destinations like Australia and Russia [4]. - The introduction of visa-free policies, particularly for South Korea, has spurred a rise in flight searches, reshaping the outbound travel landscape [4]. Group 4: Local Tourism Growth - The long holiday also allows for deeper local cultural experiences, with events like the Shanghai Tourism Festival offering discounted tickets to various attractions [6]. - Family-oriented activities, including visits to theme parks and cultural sites, have seen ticket bookings increase by over 40% [6]. - The trend towards emotional and diverse travel experiences reflects a shift in consumer preferences, supported by policy changes and service innovations [6].

Core Insights - The cultural and tourism market is experiencing significant growth during the "May Day" holiday, with various regions launching diverse tourism products and enhancing service quality through technology integration [1][2][4] Group 1: Travel Trends - Long-distance travel bookings have surged, with a notable increase in county-level tourism, and themes such as rural, camping, and culinary tourism are in high demand [1][2] - On the first day of the holiday, ticket sales from non-local tourists increased by approximately 15%, while domestic scenic spot ticket bookings rose by nearly 20% year-on-year [2] - The proportion of cross-city travel orders reached 90% on the first day of the holiday, indicating a trend towards longer travel distances compared to previous holidays [4] Group 2: Cultural Experiences - The integration of culture and tourism is deepening, with events like the "Calligraphy Doctor Canal Creation Base" and exhibitions attracting many visitors [4] - Various regions are leveraging intangible cultural heritage resources to develop unique tourism products, such as performances of the Lanzhou Taiping Drum and the fusion of Huizhou architecture with traditional fish lanterns in Huangshan [5] Group 3: Innovative Tourism Formats - Immersive tourism has become a new highlight, with experiences like the "Drunken Song of Longing: Dreaming of Shaoxing Water Tour" attracting large crowds [6] - The use of augmented reality and other technologies in cultural tourism, such as light shows that transform historical sites into dynamic narratives, is gaining popularity [6][7] Group 4: Enhanced Visitor Experience - Many tourist destinations are optimizing management strategies and implementing measures to improve visitor experiences, such as extending opening hours and increasing night activities [8] - For instance, the Hunan Museum extended its hours to 8 PM and added 5,000 reservation slots daily during the holiday [8]

Group 1 - The summer tourism peak is driving an increase in cultural and tourism consumption, with activities such as summer retreats, educational trips, and family outings gaining popularity [1] - Indoor skiing venues are attracting many enthusiasts, with facilities in Shijiazhuang accommodating 1,000 to 1,500 people daily, featuring various ski slopes [5] - Museums, such as the Yinxu Museum in Anyang, are becoming popular destinations for educational trips, with an average daily visitor count of 5,000 [10] Group 2 - Family-oriented travel is a major trend this summer, with hotel bookings in Shanghai increasing by approximately 40%, particularly for family rooms [12] - Long-distance travel is also on the rise, with demand for trips over 300 kilometers growing by more than 15%, with destinations like Lijiang and Dali favored by families [12] - The opening of the Ahe Highway in Xinjiang has significantly reduced travel time, leading to over 100,000 tourists visiting the area since its opening [16] Group 3 - The tourism industry is experiencing a transformation with the introduction of diverse travel routes to meet varied consumer demands, contributing to the growth of the "summer economy" [20] - By 2025, long-distance travel is expected to account for over 70% of tourism, with new routes in Qinghai attracting many visitors [22] - Digital technology is enhancing the tourism experience, with immersive environments and innovative displays captivating tourists [20][22] Group 4 - New immersive cultural experiences are being developed, such as the 360-degree immersive experience at the Fahai Temple mural art museum, allowing visitors to engage with traditional art [23] - In Xiamen, a cultural theme park combines large mechanical devices with VR and holographic projections to create a unique experience that showcases local heritage [28]

Investment Rating - The industry investment rating is maintained as "Accumulate" [5] Core Viewpoints - The travel and tourism sector shows significant growth, with domestic travel during the May Day holiday reaching 314 million trips, a year-on-year increase of 6.4%, and a 36.4% increase compared to 2019 [1] - The average spending per traveler during the holiday was 574 yuan, reflecting a 1.5% year-on-year increase [1] - The overall retail and catering sales during the holiday increased by 6.3% year-on-year, indicating sustained consumer market vitality [4] Summary by Sections Travel and Tourism - Popular scenic spots saw substantial visitor increases, with notable growth in ticket sales and revenue for various attractions [2] - Long-distance travel destinations in western China experienced ticket sales growth of 100-200% year-on-year [3] - Outbound travel orders increased by 20% year-on-year, while inbound travel orders surged by 130% due to favorable policies [3] Hotel and Accommodation - Hotel bookings during the May Day holiday increased by 24.93% year-on-year, with average booking prices for economy hotels rising compared to last year [2] - High occupancy rates were reported in various regions, particularly in second and third-tier cities [2] Retail and Consumer Spending - Key retail and catering enterprises reported a year-on-year sales increase of 8.7% during the holiday [4] - Specific sectors such as home appliances, automobiles, and communication equipment saw sales growth of 15.5%, 13.7%, and 10.5% respectively [4] - The overall consumer market remains vibrant, with significant increases in foot traffic and sales in major cities [7] Investment Opportunities - The report highlights potential investment opportunities in hotel and tourism companies such as Huazhu Group, Jinjiang Hotels, and Xiangyuan Culture Tourism [8] - The retail sector is expected to benefit from ongoing policy support, with companies like Yonghui Supermarket and Chongqing Department Store identified as key players [8]