"旅行团圆、三代同游""反向奔赴小城寻年味""文化焕新，老家有年味儿"……2026年春节因9天超长假 期刷新以往的过年模式。春节文旅消费火热的背后，藏着哪些新玩法、新趋势？ 今年春节，河南发放5000万元文旅、住宿类消费券，涵盖酒店民宿、景区景点、旅游线路，有效带动省 内旅游市场持续火热。消费券自2月10日在飞猪等平台发放以来，吸引了全国消费者来豫感受"行走河南 ·读懂中国"的魅力。飞猪平台统计，河南文旅消费券直接带动比超过1∶5，助力当地酒店民宿、景区景 点等服务消费预订量强劲增长，游客量在全国省级目的地中排名第4，展现了河南旅游"人气旺、消费 稳"的强劲势头。 目的地方面，飞猪数据显示，上海、北京、广州、杭州、深圳、成都、重庆、南京、郑州、武汉等是春 节假期出游的热门城市；开封、崇左、荆州、阿勒泰、普洱等地增速较快，订单量较去年同期增长均超 1倍。 马蜂窝大数据显示，在长假效应推动下，5天以上的长线出游订单量占比达到59.6%，人均出游天数达 6.4天，较去年增加半天，家庭亲子客群占比达68%，"三代同游"占比更是高达34%。非遗体验从"打卡 式"走向"沉浸式"，成为文旅市场最鲜明的亮点，带动文化旅游持续 ...

Group 1 - The core viewpoint of the articles highlights the emergence of "reverse reunion" and "tourism-style New Year" as popular trends during the extended Spring Festival holiday, indicating a shift in consumer behavior and preferences for the holiday economy in 2026 [1][2] Group 2 - The trend of "reverse reunion" is characterized by young people inviting their parents to major cities for a different New Year experience, with 18% of travelers to first-tier cities being over 50 years old and a 56% increase in hotel stays by those aged 60 and above [1] - The report indicates that nearly 35% of users opted for "early bird" travel before the holiday peak, with the first wave of travel occurring just before and on the first day of the Spring Festival [1] - The popularity of foreign visitors celebrating the New Year in China is noted, with tourists from abroad visiting over a hundred cities during the holiday [1] - The convenience of transportation and ticket purchasing, along with innovative cultural tourism products and government subsidies, have significantly contributed to the vibrant tourism economy during this year's Spring Festival [2] - Cities like Harbin, Yiwu, Hefei, and Yibin have issued substantial cultural tourism vouchers ranging from 20 million to 100 million yuan, transforming the "Spring Festival Gala" viewership into increased local consumption [2] - The extended holiday period, diverse product offerings, and enhanced service guarantees are identified as key factors driving tourism demand this year, with expectations for continued growth in the cultural tourism market as policy benefits are realized [2]

为期9天的"史上最长春节黄金周"，让中国人阖家团圆的过年方式有了更多选择。今年春节期间，"反向 团圆"等"旅游式过年"流行，假日经济再掀高潮。这场时间拉长、模式多元的春节消费狂欢，为2026年 假日经济带来新思路。 综合多个平台春节消费趋势报告来看，以往都是在外游子返乡探亲，如今不少年轻人选择接父母来自己 工作生活的大城市，体验不一样的"年味儿"。"探亲+出游"成为过年新选择。去哪儿旅行数据显示， 2026春节期间反向飞往北上广深一线城市的旅客中，18%为50岁以上人群；60岁以上老人酒店入住量同 比增长56%。 超长假期是激发今年春节旅游需求的重要因素，而多元的产品供给、贴心的服务保障、创新的消费场 景，更是各地把握"留量密码"、促进文旅消费的硬核支撑。相信随着政策红利逐步释放，政府与企业协 同发力，广大消费者将共享更加出彩、"出圈"的假日出游"大礼包"，共同勾勒中国文旅市场持续火热的 生动图景。 来源：@央广网 作者: 黄昂瑾 "旅游式过年"并非今年春节才出现的全新业态，却在今年春节消费热潮中尤为亮眼。这背后，是交通出 行和平台购票便利快捷，是各地真招、实招、妙招频出，创新文旅产品"花式揽客"，也是文旅消 ...