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飞猪:超100个酒店商家国庆中秋假期间夜量翻倍 已提前启动双11预热
Group 1 - The overall booking amount for the 2025 National Day and Mid-Autumn Festival holiday increased by 48% year-on-year, with the number of bookings rising by 30% [1] - Global hotel bookings reached a historical high, with the number of room nights increasing by 78% compared to last year, and over 100 cities in China saw hotel room nights double [1] - More than 100 hotel brands on the Fliggy platform experienced significant business growth, with major brands like Jinjiang, Huazhu, and Marriott seeing outstanding booking performance during the holiday [1] Group 2 - New hotels that joined Fliggy saw an average daily room night increase of 83% from October 1 to October 8 compared to the May Day holiday [1] - Despite the growth in bookings, the hotel industry faced challenges, with the average revenue per available room (RevPAR) declining by 5% year-on-year in the first half of the year, along with decreases in occupancy rates and average room prices [1] - Alibaba Group integrated Fliggy and Ele.me into its China e-commerce business group, maintaining their independent management while aligning business strategies [2] Group 3 - The introduction of a direct entry for Fliggy on the Taobao app has enhanced consumer experience, leading to a significant increase in traffic and high-spending customer segments [2] - During the holiday period, 88VIP users contributed to a 120% increase in hotel room nights, with all major hotels in collaboration with Fliggy seeing room night growth of up to 9 times [2] - Fliggy launched a pre-sale for the Double 11 shopping festival on October 4, featuring promotional offers from well-known hotel brands [2]