Core Viewpoint - The sushi market is becoming increasingly competitive, with Haidilao launching its new sushi brand "Rushi Sushi" to capitalize on the rising popularity of affordable sushi dining experiences [5][11]. Market Trends - The return of conveyor belt sushi, once a fading trend, has gained traction among young consumers in recent years, driven by brands like Sushi Lang, which has opened over 60 stores in China and created significant demand [6][8]. - Sushi Lang's pricing strategy, with sushi priced between 10 to 28 yuan, allows consumers to enjoy sushi at an average cost of under 100 yuan, appealing to the younger demographic [9]. Competitive Landscape - Rushi Sushi's operational model closely mirrors that of Sushi Lang, featuring a conveyor belt system and a tiered pricing structure ranging from 8 to 28 yuan, with a focus on high quality and affordability [13]. - The rapid expansion of Sushi Lang and Bin Sushi in China indicates a booming market, with Sushi Lang's net sales exceeding 588 billion yen and plans to increase its store count significantly by 2026 [15]. Supply Chain and Operational Challenges - Rushi Sushi aims to leverage Haidilao's supply chain advantages while ensuring quality and efficiency in sourcing seafood, which is critical for sushi's competitive edge [19]. - The establishment of a stable seafood supply chain is a long-term endeavor, and Rushi Sushi's reliance on both local suppliers and global sourcing is essential for maintaining quality [20]. Consumer Reception - Initial consumer feedback on Rushi Sushi has been mixed, highlighting potential issues with product consistency and supply chain management, which may affect its ability to compete with established brands [20].