以下文章来源于餐企老板内参 ，作者内参君 餐企老板内参 . 餐饮业首席经管新媒体！超500万餐饮老板、产业高端精准读者；财经作家吴晓波、源码资本等投资；业务涵盖媒体传播、峰会、培训、游学餐访、中餐出 海、"餐里眼"大数据、"72餐"供应链平台、行业报告等…(更多资讯服务下载：餐饮老板内参APP) 披上"转转"马甲， 一批中餐开始翻身变网红。 文 ｜ 内参君 编辑 ｜ 楚兰 来源｜ 餐企老板内参（ID：cylbnc） 封面来源 ｜ 企业供图 1.8凉面、3.8麻婆豆腐 川菜也能"旋转"了 转转小火锅吃多了，没想 到有一天，"低价旋转 "的风也吹到了中餐身上。 一如旋转寿司、旋转小火锅的用餐形式，全程无接触自助拿取，1.8元的鸡丝凉面、3.8元的麻婆豆腐、6.8元的夫妻肺片、重庆小酥肉……最高9.8元封顶。 "据说是上海首家旋转式川菜，以前都是旋转寿司，还是第一次吃旋转的中餐，感觉很新奇，就想着来打卡试试。"一位门店打卡消费者对内参君评价，"量 很小，不过价钱很便宜，适合尝新。但是去晚了容易没有，离出菜口远的话很多菜也拿不到。" 这家店位于上海闵行区，店名为"红料理·耍成都"，是上海17年川菜品牌红料理，以"会员 ...

Core Viewpoint - The article discusses the phenomenon of long queues at popular restaurants in major Chinese cities, particularly focusing on the experience of dining in Beijing, highlighting the social dynamics and consumer behavior associated with trendy eateries [2][3][4]. Group 1: Restaurant Queuing Culture - In cities like Beijing, the concept of "delicious, cheap, and no queue" is deemed impossible, leading to a culture where people endure long waits for food [2][3]. - The article illustrates the extreme queuing situation at a popular restaurant "烤匠" (Kao Jiang), where customers may wait up to 9 hours to dine, showcasing the lengths people will go to for trendy food experiences [4][5][8]. - The experience of waiting in line often leads to mixed feelings about the food quality, with some customers expressing disappointment after long waits, indicating a potential disconnect between expectation and reality [17][53]. Group 2: Social Media Influence - Social media platforms like 小红书 (Xiaohongshu) play a significant role in driving the popularity of certain restaurants, creating a cycle of hype and disappointment as consumers flock to these locations based on online recommendations [39][41]. - The article notes that the marketing strategies employed by restaurants often lead to a "hunger marketing" trap, where the act of queuing becomes a social experience rather than just a means to enjoy a meal [49][50]. - Consumers are increasingly aware of the pitfalls of following social media trends, developing a critical eye towards the quality of food at highly publicized establishments [40][56]. Group 3: Economic and Cultural Context - The article highlights that in times of economic downturn, dining out becomes one of the few affordable forms of entertainment for young people in urban areas, leading to a surge in demand for trendy eateries [55][56]. - The phenomenon of queuing for food reflects broader societal trends, where young people seek validation and a sense of belonging through shared experiences, even if those experiences are often disappointing [57][58]. - The article concludes that as long as consumer tastes evolve, new restaurants will continue to emerge, perpetuating the cycle of queuing and social media hype [58][59].