Group 1 - The 2026 Spring Festival holiday will last for 9 days, leading to a record high in the number of effective screening days for films during this period [1] - As of February 13, 2026, the total pre-sale box office for the Spring Festival films has exceeded 200 million yuan, prompting a positive response in the A-share film and television sector [1] - Several stocks in the A-share film and television sector have seen significant gains, with Hengdian Film rising over 110% this year, and both Bona Film and Light Media increasing by over 60% [1] Group 2 - Analysts suggest that the film and television sector is currently undervalued, and with the release of entertainment consumption demand, the fundamentals of many film companies are expected to improve, indicating a recovery point for the industry [3] - The 2026 Spring Festival will feature multiple domestic IP films, building on the success of last year's "Nezha 2," which grossed over 10 billion yuan, thus attracting investor interest in the Spring Festival box office and film stocks [3] - The Spring Festival period is crucial for many film production and cinema companies, significantly impacting their performance and market valuation [8]