2026 春节档电影市场大盘 2026年春节档 电影市场洞察报告 (营) 灯塔研究院 档期票房57.52亿，场次破纪录 女性占比近五年首降，结伴观影再破七成 2026年春节档票房57.52亿,平均票价 六年来最低 2026年春节档票房57.52亿,场次435.1万破纪录,观影人次 1.20亿,上座率22.2%,平均票价47.8元创下2021年以来最 低价: 2018-2026年春节档票房/亿 ■ 票房 |大年初一票房 95.1 80.2 78.4 67.7 60.4 59.1 57.7 57.5 18.1 16.9 14.6 14.5 3.6 13.5 12.8 12.8 2018年 2019年 2021年 2022年 2023年 2024年 2025年 2026年 场次/万 435.1 2018 2019 2021 2022 2023 2024 2025 2026 平均票价/元 52 8 52.3 2018 2019 2021 2022 2023 2024 2025 2026 观影人次/亿 19 1 6 1.5 1.2 2018 2019 2021 2022 2023 2024 2025 2026 上座率 ...

Core Insights - The audience satisfaction for the 2026 Spring Festival film season in China has slightly increased to 86.0 points, showing a continuous growth trend over the past three years [1] Group 1: Audience Satisfaction - The satisfaction level for the Spring Festival films has reached 86.0 points, indicating a positive reception among viewers [1] - Among the six films surveyed, "Fast and Furious 3" and "Biao Ren: Wind Rises in the Desert" both achieved satisfaction scores exceeding 86 points [1] Group 2: Film Performance - "Fast and Furious 3" combines comedy and racing elements, providing an immersive audiovisual experience, and has received the highest satisfaction score in its series [1] - "Biao Ren: Wind Rises in the Desert" features multiple generations of action actors, delivering a significant Chinese-style martial arts film [1] - "Boonie Bears: Year of the Bear" continues its family-friendly positioning and incorporates traditional Chinese New Year elements, ranking fourth in satisfaction among its series, showcasing the vitality of Chinese animation IP [1] Group 3: Market Outlook - High satisfaction ratings are expected to translate into strong box office performance, with "Fast and Furious 3" leading due to solid word-of-mouth [1] - "Biao Ren: Wind Rises in the Desert" is anticipated to achieve a breakout success due to its quality production [1] - "Boonie Bears: Year of the Bear" remains a key choice for family audiences during the viewing season [1]

Core Insights - The National Film Administration reported that the box office revenue for the 2026 Spring Festival film season exceeded 5.7 billion yuan [1] Group 1 - The box office performance indicates a strong recovery and growth in the film industry following previous downturns [1]

Core Insights - The total box office for the 2026 Spring Festival period is projected to exceed 5.7 billion [1] - The top three films during this period are "Fast Life 3," "Silent Awakening," and "Bounty Hunter: Wind Rises in the Desert" [1] Group 1 - The 2026 Spring Festival box office is expected to break 5.7 billion [1] - "Fast Life 3," "Silent Awakening," and "Bounty Hunter: Wind Rises in the Desert" are the leading films [1]

Core Insights - The total box office revenue for the 2026 Spring Festival film season has exceeded 5 billion yuan, including pre-sales, as of February 22 [1] - The Spring Festival has seen a surge in cinema attendance, with many theaters experiencing high demand for prime showtimes [1] - The cultural consumption market is showing robust vitality, as evidenced by the diverse film offerings and innovative consumption scenarios during the festival [1] Group 1 - The Spring Festival film season has become a new tradition for families, with increased attendance and related consumption such as snacks and beverages [1] - The variety of film genres and the introduction of promotional activities by cinemas in collaboration with local businesses have enhanced the consumer experience [1] - Cinemas are evolving into "super entertainment spaces," offering additional attractions like cultural merchandise, themed claw machines, VR experiences, and interactive board games [1]

Core Insights - The total box office revenue for the 2026 Spring Festival film season has exceeded 4.5 billion yuan as of February 21 [1] Group 1 - The film industry is experiencing significant growth, as indicated by the box office performance during the Spring Festival period [1]

Core Insights - The total box office revenue for the 2026 Spring Festival film season has exceeded 4.5 billion yuan as of February 21 [1] Group 1 - The box office performance indicates a strong interest in films during the Spring Festival period [1]

Core Insights - The total box office revenue for the 2026 Spring Festival film season (including pre-sales) has exceeded 4 billion yuan [1] Group 1 - The 2026 Spring Festival film season is projected to achieve significant financial success with a total box office exceeding 4 billion yuan [1]

Group 1 - The total box office for the 2026 Spring Festival period (including pre-sales) has exceeded 2.7 billion [2] - The top three films during this period are "Fast Life 3," "Silent Awakening," and "Boonie Bears: Year of the Bear" [2]

Core Insights - The total box office revenue for the 2026 Spring Festival period (including pre-sales) has exceeded 2.6 billion [1] - The top three films during this period are "Fast Life 3," "Silent Awakening," and "Boonie Bears: Year of the Bear" [1] Group 1 - The Spring Festival box office performance indicates a strong market trend with significant revenue generation [1] - The success of the top films suggests a competitive landscape in the film industry during the holiday season [1]