Market Size and Development Drivers - The Chinese infant and toddler care market is projected to reach CNY 232.31 billion by 2030, up from CNY 151.81 billion in 2024, driven by continuous government policy support and rising disposable income [10][35][41] - Key drivers include the implementation of the "National Childcare Service Quality Improvement Action (2025-2027)", which aims to add 660,000 inclusive childcare spots, and an increase in urbanization rate, expected to reach 67.0% in 2024 [10][41][42] - The average disposable income per capita in China is expected to be CNY 41,314 in 2024, with a year-on-year growth of 5.3%, leading parents to prefer higher-quality childcare services [35][36] User Demand and Behavior Characteristics - Nearly half of caregivers express a demand for childcare services, with a preference for institutions that offer short commute times and moderate fees, particularly community-based and flexible timing services [11][20] - The demographic profile of caregivers shows that 69.87% are female, with over 87% aged between 26-40 years, and 95.09% hold higher education degrees [11][18] - Popular brands in the market include Youbeile, Engila, and Baobao Xiong, which lead in brand recognition and selection [11][18] Industry Development Trends - The industry is expected to shift towards personalized service innovations, offering diverse billing methods and a variety of courses focusing on intelligence, interests, and skills [12][20] - Digitalization and smart management platforms will become essential, enhancing operational efficiency and enabling real-time health tracking of infants [12][20] - There will be a growing emphasis on professional talent development to meet the quality demands of caregivers [12][20] Challenges Faced - The industry faces challenges such as severe service homogenization and a significant shortage of qualified professionals with expertise in nursing, nutrition, and psychology [4][20] - Some institutions struggle with high fees, inadequate teaching staff, and safety concerns, which hinder overall industry growth [4][20]

Core Points - The implementation of the "Preschool Education Law of the People's Republic of China" encourages kindergartens to offer childcare services starting from June 1 [1] - The "Sprout Project" in Shanghai's Jing'an District aims to explore the establishment of infant care classes to meet the needs of families with children aged 6 months to 3 years [1][6] Group 1 - The "Beibei Class" at Dongbu Kindergarten provides centralized care services for children aged 6 to 36 months, with options for half-day and full-day attendance [2][3] - A gradual parent accompaniment program is designed to help infants adapt to the new environment, addressing concerns about separation anxiety [4][5] - The Jing'an District plans to pilot this infant care class model across the district, aiming to establish 8 to 10 classes by September, providing over 3,000 childcare spots [6]

Core Viewpoint - The implementation of the "Preschool Education Law" in China encourages kindergartens to offer childcare services, with Shanghai's Jing'an District launching a pilot program for infant care classes to meet the needs of families with children under three years old [1][10]. Group 1: Program Overview - The "Beibei Class" at Dongbu Kindergarten in Jing'an District provides centralized care services for children aged 6 months to 36 months, offering half-day and full-day options for parents [2]. - The program includes various age-specific classes such as "Mengmeng Class" for 6-12 months, "Yayaya Class" for 12-18 months, "Paopao Class" for 18-24 months, and "Diandian Class" for 2-3 years [6]. Group 2: Parental Involvement - The program features a gradual parent accompaniment approach to help children adapt to the new environment, addressing concerns about separation anxiety [4][8]. - Parents can observe their children during the first two weeks of school, allowing them to share specific habits with teachers to facilitate better understanding and care [8]. Group 3: Health and Education Integration - Medical professionals are involved in the program, providing regular health guidance and creating personalized growth records for each child [10]. - The initiative aims to enhance the availability of affordable childcare services, with plans to establish 8 to 10 additional classes by September, providing over 3,000 childcare spots [10].