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2.7亿人的饭桌:拼好饭把“国民食堂”搬上线
Ge Long Hui· 2025-11-13 09:46
在天津某医院里,农民工老李每天都会点拼好饭。他陪着患癌的妻子来此治疗,省下的每一分钱都意味着多一份希望。 他以自提的方式,吃到1.7元盒饭和4.15元米线。5.85元,有荤有素,能让他安心吃完,继续面对接下来的挑战。 深圳华强北,许先生和妻子经营着一家肠粉小店。尽管九年不涨价,但拼好饭订单仍让一家七口的生活费有了着落。 这些看似微小的日常,勾勒出中国经济最真实的毛细血管。 截至最新数据,美团拼好饭日订单量已超3500万单,用户已超过2.7亿。 这个数字背后,不是外卖战争的商业故事,而是无数普通人的日常饮食解决方案,是一个线上版"国民食堂"的悄然崛起。 01、普惠经济:守护普通人的"消费尊严" 脑瘫博主"翔子在努力"曾写道:"拼好饭没有了,买一碗饭太贵了。"这句简单而真挚的感慨,在社交媒体上激起了无数网友 的共鸣。 这样的共鸣背后,是一个不容忽视的现实:对于许多弱势和低收入群体来说,拼好饭并非所谓的"消费降级",而是维系日常 体面的一道"安全网"。 当然,低价往往伴随着质疑,"廉价是否意味着低质"是许多人心中的疑问。 为打破这一刻板印象,拼好饭推出了"百万亮厨"计划。今年2月-7月,全国已有超过11.7万商户在 ...
2.7亿人的饭桌:拼好饭把“国民食堂”搬上线
格隆汇APP· 2025-11-13 09:42
Core Viewpoint - The article discusses the rise of Meituan's "Pin Hao Fan" as a digital platform that provides affordable meal options for low-income groups, effectively acting as a "national canteen" that meets the daily dietary needs of millions of users [8][28]. Group 1: Economic Impact - As of the latest data, Meituan's "Pin Hao Fan" has surpassed 35 million daily orders and has over 270 million users, highlighting its significant role in the daily lives of ordinary people [8]. - The platform serves as a safety net for low-income individuals, providing affordable meal options that help maintain their dignity in consumption [9]. - The average order price on "Pin Hao Fan" ranges from 10 to 15 yuan, making it accessible for various consumer segments [25]. Group 2: Quality Assurance - To address concerns about quality, "Pin Hao Fan" launched the "Million Bright Kitchen" initiative, which includes live video broadcasts of kitchens and a "Food Safety Diary" feature for merchants to document their restaurant environments [10]. - The number of well-known brands joining "Pin Hao Fan" has increased by 64% over the past year, with over 5,000 restaurant brands now on the platform, ensuring quality assurance through established quality control systems [10]. Group 3: Support for Small Businesses - "Pin Hao Fan" provides a crucial support system for small and micro food businesses, allowing them to stabilize their operations in a competitive market [13]. - The platform's "fixed price" settlement model eliminates commission and delivery fees, providing clear profit visibility for merchants [13]. - Many merchants have reported a sales increase of over 30% after joining "Pin Hao Fan," with average cost reductions of over 20% due to improved operational efficiency [19]. Group 4: Supply Chain Efficiency - "Pin Hao Fan" utilizes a group ordering system to optimize production planning, allowing merchants to reduce waste and inventory costs [18]. - The average number of menu items for merchants on "Pin Hao Fan" is only 4.8, simplifying operations and enhancing efficiency [19]. - The platform's centralized delivery model has reduced average delivery costs from 7 yuan to 3.7 yuan, significantly improving delivery efficiency [22]. Group 5: Social Value - "Pin Hao Fan" addresses the needs of a large segment of the population, including approximately 600 million people with monthly incomes below 1,000 yuan, providing them with affordable meal solutions [28]. - The initiative aligns with a broader trend of rational consumption, where consumers prioritize value and practicality over brand prestige [27]. - The collaboration between government and platforms like "Pin Hao Fan" aims to balance food safety and accessibility, contributing to a more inclusive food supply system [28][29].