1月29日，中国公共关系协会以"智媒融合赋能公共关系"为主题，在北京举办首期中国公共关系主题沙 龙，聚焦新技术新媒体对公共关系创新发展及全球对话的推动作用，汇聚政产学研领域专家共话行业未 来。 西安交通大学新闻与新媒体学院院长、协会媒介与传播工作委员会执行主任汪文斌主持本期主题沙龙。 蓝色光标党委书记、副总裁，协会专家咨询工作委员会副主任孔晶，中国外文局煦方国际传媒总经理、 协会新技术工作委员会副主任王新玲，环球网执行总编辑、协会媒介与传播工作委员会副主任石丁，中 国传媒大学城市文明研究院院长、教授、博士生导师，国家软实力研究中心主任姚遥等四位专家，分享 探讨智媒融合赋能公共关系的前沿实践与创新路径，并与线下线上参会人员进行互动交流。 孔晶介绍，蓝色光标基于"All In AI"战略研发出136款智能体，覆盖营销全产业链，依托千万级案例沉 淀实现行业精准适配，将文案、视频生成效率提升数十倍。她表示，行业热门的GEO（生成式引擎优 化）业务将重构公共关系业态，目前已在国内外多领域竞标应用。公共关系行业从传统创意、人力密集 型，转型为资本、技术密集型，技术更新是业务承接、客户价值实现的必要手段，同时也是核心产品与 ...

Group 1 - The development of AI large models and the integration of intelligent media are creating new opportunities and challenges in the communication ecosystem [1] - The core of effectively telling the "Chinese story" lies in using methods that foreign audiences can accept, focusing on objective narratives, and respecting common human interests [4][5] - Successful examples include the animated film "Nezha 2," which topped the global box office by leveraging traditional Chinese cultural elements [4] Group 2 - The concept of "newsworthiness" and "internet sensibility" are not mutually exclusive; they can coexist and enhance each other [6][7] - Balancing flow and professionalism is crucial for creating content that resonates with audiences while maintaining quality [8] - A sustainable business model should target specific user groups rather than attempting to appeal to everyone, which can alleviate flow anxiety [8] Group 3 - The issue of information overload is closely tied to changes in information carriers, necessitating a proactive approach to adapt to the internet's pervasive influence [9][10] - The future will require effective information management, where individuals and organizations must enhance their ability to process and filter information [10] - The role of editors is expanding beyond traditional media, emphasizing the need for improved information handling skills across various sectors [10]