家装，向来不是性感的产业。它不像新能源汽车那样赚足了公众的重点关注，也不像AI那样拥有天花 板极高的叙事空间。对资本来说，它缺少足够的吸引力；而对创业者来说，它是一个准入门槛极低、标 准化极差的生意。 正因如此，在过去两年中，家装领域出现了一连串信任危机：住范儿暴雷、好好住关停、东易日盛被拍 卖……大众对于居住体验的需要，反而成为了一场关于信任、理性和技术底线的公共赌局，最终导向对 企业基本经营能力和长期主义精神的严苛考验。 而在这种动荡中，有一个名字格外"不合时宜"：栖息地。 这家由前理想汽车总裁沈亚楠创办的智能住宅品牌，成立于2022年，一直主张"用造车的方式造家"。一 开始听起来像是科技人对生活方式的浪漫臆想，如今却在2025年行业信任塌方的当口，迎来了自己的三 周年。 这不禁让人想问：在行业纷纷"转身"的三年里，栖息地留下了什么？又坚持了什么？ 不止是家装，而是住宅产品化的一次正名 三年前，当沈亚楠第一次提出要"造房子像造车"，许多人听完的第一反应是"不太现实"。毕竟"装修"这 件事，听起来太土太散，没有科技光环，也没有产业链纵深，更像一个复杂但低端的服务业：靠包工 头、靠经验主义、靠用户自己踩坑成长 ...

Core Insights - The luxury residential market in China's major cities is experiencing significant growth, with sales of high-end properties increasing by 57% year-on-year for units priced over 30 million, 89% for those priced between 50 million and 100 million, and 141% for properties exceeding 100 million [1] - The transformation of luxury homes from mere status symbols to complex assets reflects broader economic trends and the evolving demands of affluent buyers [1][2] Market Trends - The demographic of luxury home buyers is shifting, with over 30% of new owners in major cities being tech entrepreneurs, who prioritize smart homes, low-carbon designs, and sustainable living [2] - The return of discerning overseas buyers has led to increased demands for certifications, such as concealed engineering reports, indicating a more financialized approach to luxury home purchases [2] Product Development - The competition in the luxury real estate market is increasingly focused on concealed engineering, which is essential for demonstrating the value of unseen investments to high-net-worth clients [2][3] - The importance of concealed engineering in luxury homes surpasses that of ordinary residences, impacting safety, durability, and overall living experience [3] Noise Control Innovations - High-end properties often face unique challenges related to water drainage and noise, necessitating advanced solutions like the Silent-db20 noise-reducing drainage system developed by Geberit [4][5] - The Silent-db20 system is designed to minimize noise from water flow and vibrations, addressing a critical aspect of luxury living [7][10] Future Developments - Geberit plans to launch the Silent-db20 speed pipe system in late 2025, which promises to enhance drainage efficiency while further reducing noise [8][10] - The ongoing evolution of luxury home standards reflects a broader societal demand for improved living quality, as highlighted by recent government discussions on housing quality [14]

Core Viewpoint - The event aims to stimulate housing consumption and boost market confidence in Tai'an's real estate sector through promotional activities and special offers during the May Day holiday [1][3][5]. Group 1: Event Overview - The "May Day" large-scale car and housing exhibition will take place from May 1 to 3, 2025, featuring 19 quality housing projects and 18 property companies [1]. - The exhibition will showcase various real estate projects, including those catering to basic needs, improvements, cultural tourism, and elderly care, with significant discounts and promotional offers [3]. Group 2: Government Initiatives - The Tai'an municipal government has implemented a comprehensive set of policies to stabilize the real estate market, focusing on market expectations, demand, and stakeholders [5]. - The city has organized multiple promotional activities to support rigid and improved housing demands, including high-quality residential exhibitions and campaigns to encourage property upgrades [5]. Group 3: Future Directions - Tai'an plans to promote green, low-carbon, and smart housing developments while enhancing its standard system and expanding pilot projects [6]. - The city aims to establish a strong brand for its housing market, encouraging investment and improving living conditions for residents [6].