Core Viewpoint - Huawei Technologies Co., Ltd. has applied for the registration of the trademark "Qijie," which is currently in the substantive examination stage, indicating its ongoing expansion into the automotive sector [1] Group 1: Trademark Application - The "Qijie" trademark falls under International Class 12, covering products and services related to automobiles, including car doors, vehicles, hybrid cars, electric vehicles, and autonomous driving cars [1] - Huawei has previously applied for nearly 200 trademarks containing the character "Jie," indicating a strategic focus on building a brand matrix centered around this character [1] Group 2: Brand Strategy - The existing brand matrix under Huawei's HarmonyOS Intelligent Driving includes five brands: Wenjie, Zhijie, Xiangjie, Zunjie, and Shangjie, which cater to various market segments from mainstream to high-end and from family to personalized vehicles [1] - The application for the "Qijie" trademark is not aimed at launching a new brand outside the existing five brands but rather continues to enhance the brand portfolio [1]