在7月8日举办的"2025享界用户星享之夜"上，华为常务董事、终端BG董事长余承东与北汽集团董事长张建勇共同揭开享界品牌全新车标的面纱。 作为华为与北汽合作打造的品牌，享界此次独立举办活动，不再依托华为全场景发布会。在活动上，余承东从主角悄然转变为"客串嘉宾"。 这预示着，对于"界"族品牌，华为开始放权，而合作的整车企业开始加码。享界如同华为鸿蒙智行旗下其他品牌一样，正在愈发走向独立发展之路。 北汽背水一战 享界独立之路始于北汽新能源的组织架构调整。今年5月，在北汽新能源母公司北汽蓝谷的业绩说明会上，北汽蓝谷董事长张国富透露，公司内部成立了享 界事业部，把享界品牌提高到最高优先级。 近日有消息称，北汽新能源副总经理马磊已兼任享界事业部总裁。马磊的晋升轨迹彰显出北汽操盘享界的决心，从2024年7月到11月，他从公司总经理助理 升任副总经理仅用了四个月时间。这位曾分管采购的北汽老将，如今负责享界品牌。 根据官方信息，北汽新能源已经明确"双品牌、双模式"战略，重点打造"享界+极狐"双品牌。其中，极狐完全由北汽主导，但该品牌对企业整体业绩的支撑 还较为有限。 目前，鸿蒙智行已拥有"五界"品牌，除了享界，还包括华为与赛 ...

Group 1 - Maserati's sales in China plummeted to only 1,228 units last year, a 71% year-on-year decline, prompting significant price cuts for its new SUV Grecale, now starting at 388,800 yuan, down from a range of 650,800 to 1,038,800 yuan [4][5] - Other luxury car brands also faced declines in China, with Bentley down 20% to 884 units, Rolls-Royce down 23% to 289 units, and Lamborghini down 39% to 157 units [5] - Xiaomi announced that it has delivered over 300,000 vehicles in 15 months, with its models priced significantly lower than luxury brands, such as the YU7 standard version starting at 253,500 yuan [6] Group 2 - Romoss, a leading power bank company, faced a crisis due to product failures and a focus on gross profit margins, leading to a rapid decline in brand reputation [9] - Long-term executive Liu Yanzhao has been promoted to Vice President of Great Wall Motors, overseeing public relations, while new CEOs have been appointed for the WEY and Tank brands [10][11] - Baichuan Intelligent's co-founder, Xie Jian, is leaving the company amid a series of executive departures, indicating instability within the organization [12][13] Group 3 - Meituan denied rumors of a large number of highly educated individuals working as delivery riders, stating that such claims lack factual basis [14] - Huawei's new car brand, Enjoy, recently unveiled its logo, with CEO Yu Chengdong explaining the delay in logo approval due to regulatory processes [16][17] - Xiaomi is reportedly making progress on its self-developed 5G baseband, with speculation about its integration into future products [19][20] Group 4 - SAIC Volkswagen officially closed its Nanjing factory, which had an annual capacity of 360,000 vehicles, as part of a strategic shift towards electric vehicles [22][23] - GAC's new brand, Huawang, is set to launch two new models next year, targeting the high-end market with a focus on electric and extended-range vehicles [23][24] - Volkswagen Group reported a 1.3% increase in global vehicle deliveries in the first half of 2025, with a significant 47% increase in electric vehicle sales [39][40] Group 5 - Intel is undergoing significant layoffs in Israel, with reports suggesting the potential closure of its Fab 28 facility, despite previous government support [38] - Samsung plans to debut its self-developed GPU in the Exynos 2600 chip, moving away from its collaboration with AMD [36][37] - Nvidia's CEO Jensen Huang is set to visit China, with plans to launch a new AI chip tailored for the Chinese market by September [30][31]

作者 | 王小娟 编辑 | 柴旭晨 享界S9上市快一年后，品牌终于有自己的车标了。 据悉，享界车标Logo正式设计灵感来自"寰宇之星"，上层星芒向外舒展，下层有微米级电铸工艺的近3000圈细密纹理，其六边形的骨架，延续了鸿蒙智行 的家族基因。 车标还通过白银比例与G3曲率重构视觉节奏，让硬朗轮廓多了份"留白"意境。中心的双层设计更显高级，上层星芒向外舒展，下层采用微米级电铸工 艺。 在品牌标识确定的同时，享界S9的市场表现提供了坚实后盾。6月份，S9以4154辆的交付成绩，成功摘得30万以上新能源轿车销量桂冠。可见，今年3月 增程版发布之后，直接一改此前销量不温不火的状态，这一成绩环比大增94.7%，显示出强劲的增长势头。 另外，自称"嘴笨"且"不会营销"的余承东又对这款车的智能辅助驾驶、防晒、环保、续航等方面的能力又一次进行了全面的介绍。他甚至还借自己多位企 业家朋友的表述，来佐证这款车的豪华得到了用户们的认可。 在用户之夜的舞台上，也有多位真实车主分享了他们与享界S9的故事。一位科技奶爸李先生讲述了一个暴雨夜的经历：视线受阻时，享界S9的全向防碰 撞系统自动完成紧急避让操作，化解了潜在风险。 余承东还对对 ...

"因为我余承东营销水平比较差，嘴也比较笨，我们的车子防晒能力这么强居然大家都不知道。就 连家属都问我车子是不是不防晒，我听完一头大汗，跟有的车企相比，我们理工男的营销水平确实差距 很大，这一点应该要改进。""我演讲时结结巴巴，因为不读稿子想到哪讲到哪，可能有价值的内容没讲 出来，或者大家没听懂，所以我很惭愧。" 7月8日，以"悦享自成"为主题的2025享界用户星享之夜上，寓意"寰宇之星"的享界Logo正式发布。 Logo以六边形为骨架，上层四角星芒向外舒展，下层近三千圈细密纹理凝练成"见光不见纹"效果， STELATO英文居中而立。 活动现场，华为常务董事、终端BG董事长余承东不仅解释了享界"先有车，再有标"的原因，还反 思了营销方面的不足，顺手给沃尔沃打了一波广告，并对日前网传的"开车时睡觉"首次正面回应，尽管 有一定的自黑成分，但无疑让发布会热度直接拉满。 从以往把"遥遥领先"挂在嘴边的"大嘴"，到如今以"不擅长营销"的"笨嘴"自居，余承东话术大转变 的背后或许原因众多，但为合作伙伴"打Call"的内核始终没有改变。 作为享界汽车旗下首款车型，享界S9自去年8月上市后，车标就成为用户讨论的高频词汇，社交平 ...

齐鲁晚报·齐鲁壹点记者 戚淑军 7月8日，在2025享界用户星享之夜上，享界品牌标识图形正式发布。享界体验官沈腾在舞台互动时的一 句"为什么先有车后有车标"引发了全场观众的好奇心，也精准戳中不少网友和用户的真实心声。面对这 一"难题"，华为常务董事、终端BG董事长余承东坦言：用户的呼声，一直记在心上，享界车标早有准 备。 这段看似随性的对话，却成了享界新车标上线后的"热度催化剂"。自新车标发布信息释出，各大社交平 台享界的讨论热度迅速上升，这也不乏享界车主的呼声："太需要了"、"求同款！"，字里行间满是对新 车标的期待。面对老朋友的热情，享界火速做出回应：为老车主送出享界品牌标识纪念品！用行动证明 宠粉无需预热，焕新不必等待。 回应来得又快又暖，老车主获赠专属"星"意 享界一发"标"，全网都热闹，究其原因，其实也不复杂：新标确实好看。享界STELATO凝聚了人们对 星河的万千想象，近3000圈细腻线条绽放出浑然天成的璀璨光芒。星标的每一笔线条，背后都深度融合 了华为30余年ICT技术积淀与北汽60余年的高端制造经验，所以不只是看上去高级，更是看得见的品牌 力量。 而享界这份送"标"的承诺，更是带着毫不掩饰的真 ...

| 2025年7月10日星期四 | NO.1 广汽菲克资不抵债宣告破产 7月8日，广汽菲克管理人公众号发布消息，长沙市中级人民法院根据其负债及资产情况，宣告广汽菲亚 特克莱斯勒汽车有限公司（以下简称"广汽菲克"）破产。广汽菲克于2010年成立，总投资约170亿元， 后因经营不善，2022年10月进入破产程序。广汽集团对此回应称，尊重并支持法院及管理人的工作推 进，本次公告属于破产程序的正常工作安排。 点评：广汽菲克正式宣告破产，显示出部分合资企业在当前市场环境中承受巨大压力，反映了汽车行业 面临的严峻挑战。此次破产可能引发业内对合资模式及市场策略的深度反思，对汽车制造板块的未来运 营产生警示效应。 NO.2 日产汽车6月在华销量15个月来首次增长 7月8日，日产汽车公布了6月中国区业绩。日产汽车中国区含乘用车和轻型商用车两大事业板块在内的6 月销量为53843辆，这是其15个月来首次实现同比增长。6月，东风日产（包括日产、启辰和英菲尼迪品 牌）销量为49033辆。轻型商用车事业板块（郑州日产）销量为4810辆。2025年1至6月，日产汽车中国 区含乘用车和轻型商用车两大事业板块在内的累计销量为279546辆。 ...

资料显示，享界品牌由华为与北汽蓝谷联合打造，定位30万元以上级别的行政轿车市场。 本报记者 贾丽 2025年，华为技术有限公司（以下简称"华为"）鸿蒙智行生态持续扩张。日前，华为常务董事、终端BG董事长余承东在 2025享界用户星享之夜现场宣布正式发布享界全新车标。至此，鸿蒙智行"五界"中，问界、尊界、享界已经正式发布车标。 随着享界新车标落地以及北汽蓝谷新能源科技股份有限公司（以下简称"北汽蓝谷"）55亿元加码投入，华为与北汽的合作 进一步深化。 "新车标落地，显示出华为联合车企伙伴打造的智能汽车生态联盟已经进入精细化运营阶段。与此同时，鸿蒙智行整体战 略更为清晰，旗下'五界'协同发力，加速覆盖从主流到高端的多元化市场。"四度传播研究院媒体专家委员会专家周海滨对《证 券日报》记者表示。 具体来看，北汽蓝谷为北京新能源汽车股份有限公司（以下简称"北汽新能源"）母公司。天眼查APP信息显示，去年5月 份，华为将其注册的"享界"商标转让给了北汽。此后，北汽蓝谷持续加码享界以及相关增程车型的投资开发。 鸿蒙智行生态联盟由华为与车企伙伴共同构建，采用"智选车"模式，华为深度参与产品定义、智能化技术及营销赋能。目 前， ...

一个优秀的LOGO是品牌成功路上必不可少的一部分，最典型的就是"被咬了一口"的苹果。从设计角度来看， 享界的新车标更加凸显了 科技感和豪华感。期 待接下来享界推出的旅行版车型，能给大家带来更多的惊喜。 关注 「电动车公社」 和我们一起重新思考汽车 《今日新闻》将会每天给大家带来几条当日重磅新闻，并附上社长的简单评论。关注「电动车公社」，新能源圈大事小事 看我们就够啦～ 今日新闻要点： 1 、 享界汽车发布新车标 7月8日，享界汽车发布新车标。新车标采用长六边形造型，内嵌星状图标，中心位置刻有"STELATO"字样， 承载着品牌"手可摘星"的愿景。 享界汽车发布新车标 ； 广汽菲克破产清算 ； 比亚迪承诺为所有天神之眼车辆自动泊车事故兜底 ； 2、 广汽菲克破产清算 7月8日，广汽菲亚特克莱斯勒汽车有限公司管理人发布破产清算案进展通报，披露案件多项工作推进情况。 因广汽菲克公司已无重整可能，经部分债权人意 见反馈及债权人委员会讨论，管理人已申请长沙中院裁定宣告其破产。 3、 比亚迪承诺为所有天神之眼车辆自动泊车事故兜底 2025年7月9日，比亚迪汽车官方宣布，已率先实现媲美L4级的智能泊车，并承诺在中国市场，对 ...

Group 1 - The core viewpoint of the articles highlights the growing acceptance and market share of electric vehicles (EVs) in China, particularly focusing on the success of the Huawei Enjoy S9 model, which has attracted a diverse demographic of consumers, including a significant proportion of female drivers and younger age groups [2] - The Enjoy S9 has achieved impressive sales figures, delivering 4,154 units in the previous month, making it the best-selling electric sedan priced above 300,000 yuan [2] - As of mid-2024, the total number of electric vehicles in China reached 24.72 million, with 4.397 million new registrations in the first half of the year, accounting for 7.18% of the total vehicle population [2] Group 2 - The Chinese EV market is characterized by an oligopolistic structure dominated by Tesla and BYD, with Tesla leveraging advanced technology and global brand influence, while BYD capitalizes on its battery technology and extensive product line [3] - Emerging brands such as NIO, Xpeng, and Li Auto are rapidly gaining market share by focusing on user experience and innovation, while traditional automakers like Geely and SAIC are accelerating their electric transformation [3] - The competitive landscape is expected to undergo significant changes, with industry leaders predicting that only a handful of companies will survive the upcoming market consolidation phase [6] Group 3 - Technological innovation is identified as a key driver for the development of the EV industry, helping companies enhance product performance, reduce costs, and create competitive advantages [7] - The transition from incremental competition to stock competition in the EV market is anticipated, emphasizing the importance of achieving scale and keeping pace with AI advancements [6]

Core Viewpoint - The event "Enjoying Self-creation" 2025 Star Enjoy User Night showcased the launch of a new car logo by Huawei and BAIC Group, emphasizing the brand's commitment to user engagement and high-quality manufacturing [1][9]. Group 1: New Logo and Design - The new logo features a hexagonal design that continues the family lineage of Harmony Intelligent Driving, incorporating a silver ratio and G3 curvature to enhance visual rhythm [3]. - The logo's dual-layer design symbolizes a romantic connection with users, with the upper layer representing star-like radiance and the lower layer showcasing intricate micro-level electroforming craftsmanship [3]. Group 2: Sales Performance - In June, the Enjoy S9 model achieved impressive sales, delivering 4,154 units in a single month, securing the top position in the sales of new energy sedans above 300,000 units [5]. Group 3: Super Factory Experience - The Enjoy Super Factory in Beijing has become a popular destination for users, allowing them to witness the production process firsthand, which enhances trust in the brand [5]. - The factory integrates digital flexible production lines, AI quality inspection, and ADS intelligent driving calibration, showcasing advanced manufacturing capabilities [5]. Group 4: User-Centric Approach - The factory emphasizes transparency in manufacturing processes, fostering a strong connection with users by openly sharing how and for whom the cars are made [7]. - User-selected configurations are quickly translated into precise production instructions, ensuring that each vehicle meets individual preferences [5]. Group 5: Future Product Launch - A new travel vehicle from Enjoy is set to launch in the fall, further expanding the product lineup and demonstrating the brand's dedication to understanding user needs [9]. - The brand's journey towards high-end manufacturing is rooted in deep insights into user demands and a relentless pursuit of product quality [9].