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OTA新规下,车企们如何适应新的迭代模式?
3 6 Ke· 2025-09-03 09:16
Core Insights - The automotive industry is shifting focus from rapid iteration to building safety and trust, moving competition towards system resilience and ethical responsibility [1][9] - The Chinese automotive recall rate is projected to increase by 67% in 2024, particularly affecting new energy vehicles, prompting companies to prioritize safety redundancy in R&D [1][2] - New regulations from the State Administration for Market Regulation and the Ministry of Industry and Information Technology aim to enhance recall management and ensure software updates are thoroughly tested before being pushed to users [1][2][5] Regulatory Changes - The introduction of new OTA regulations is seen as a necessary step for rebuilding consumer trust and ensuring safety standards align more closely with those in the aviation industry [2][7] - The regulations require that any upgrades involving technical parameter changes must be reported to the Ministry of Industry and Information Technology, complicating the update process for companies [5][6] - A "three-level warning" mechanism is mandated, which will significantly increase the computational load and development costs by approximately 20% [5][6] Industry Adaptation - Companies like XPeng are adapting to the new regulations by implementing robust rollback mechanisms for OTA updates, ensuring minimal disruption to vehicle operation [8][9] - The traditional model of "hardware pre-embedding + software unlocking" is being challenged, as the new regulations push for a more standardized approach to automotive iteration [7][9] - The integration of various sensors and systems for enhanced safety and redundancy is becoming a competitive advantage, as seen in the marketing strategies of companies like Li Auto [9] Technological Implications - The shift towards safety and redundancy in automotive technology is expected to reshape the development logic of vehicles, requiring more upfront investment in hardware capabilities [7][9] - Companies that can effectively manage data across departments and maintain a closed-loop data system will have a competitive edge in meeting the new regulatory requirements [6][7] - The collaboration between different smart devices through systems like Huawei's HarmonyOS is positioned as a key feature for enhancing user experience and safety [4][9]