点 击 蓝 字 关 注 我 们 本文全文共 2318 字，阅读全文约需 7 分钟 中国汽车流通协会乘用车市场信息联席分会(简称乘联分会)联合上海安路勤企业管理咨询有限公司(简称 安路勤)联合发布的乘用车智能化指数，旨在定期监控国产乘用车市场的智能化发展进程，并通过历史数据比 对，判断未来发展趋势。 21.5。 通过追溯2025年1月起的乘用车智能化指数数据，可以清晰观察11个月以来的乘用车智能化指数走势变 化。 2025年11月乘用车智能化指数为37.7。其中智能座舱指数为40.0；智能驾驶指数为41.2；舱外智能指数为 目前，乘用车智能化指数有三个分项指数，分别为 智能座舱指数、智能驾驶指数 和 舱外智能指数 。 2025年11月，智能座舱指数40.0，环比增长1.8个单位，出现大幅增长。 2025年11月，智能驾驶指数41.2，环比增长了1.6个单位，增长趋势显著。 2025年11月，舱外智能指数21.5，环比增长了2.1个单位，延续了此前的增长态势。 2025年11月全国乘用车市场零售销量为222.5万辆，同比下降8.1%，环比下降1.1%，其中新能源车市场零 售132万辆，同比增长4.2%，环比增长3 ...

此外，官方还宣布，腾势Z9双旗舰已新增AI全场景智能语音反馈功能，在遇到问题或想反馈意见时， 可以直接说"你好腾势，我要反馈"，系统将会实时上传，每条反馈问题都将被记录跟进，解决车主用车 问题。 凤凰网科技讯12月29日，腾势汽车官方宣布，腾势D9已筹备OTA升级，计划近期推送泊车辅助车外语 音播报功能。官方提醒，腾势会定期组织OTA体验营活动，请留意官方公告细则，可根据需求报名参 加。 ...

Core Insights - The article discusses the monthly OTA (Over-The-Air) monitoring report released by the China Automobile Dealers Association and Guangzhou Weirui Information Technology Co., Ltd, focusing on the trends and updates in the automotive industry regarding OTA upgrades [1]. Industry Overview - In November 2025, the industry recorded a total of 936 OTA updates, showing a significant decrease compared to the previous month. The focus of these updates has shifted towards cabin domain optimizations, including enhancements in voice functionality, central control ecosystem, and map ecology [4]. New Forces - New force brands collectively updated 177 features in November 2025, marking a notable decline. Key players like Leap Motor and Tesla concentrated on refining the user experience of conventional vehicle settings and controls. NIO and Xiaomi were the main contributors to this month's updates, with NIO enhancing AI capabilities in NOMI and cabin experience, while Xiaomi made significant upgrades in driving assistance and smart cabin features [6]. Domestic Brands - Domestic brands accounted for 710 updates in November 2025, with a strong emphasis on map ecology. Brands like BYD, Haval, and Geely introduced features such as traffic light countdowns and proactive recommendations for destinations and parking information. Additionally, BYD optimized its automatic parking feature, while Geely and Xpeng introduced popular fingertip parking functionalities, enhancing the parking experience for domestic new energy vehicles [11]. Joint Venture & Luxury Brands - Joint venture and luxury brands collectively updated 49 features in November 2025, primarily focusing on experience optimization. Brands like Cadillac and Buick concentrated on enhancing vehicle settings and system configurations. Toyota launched a large-scale OTA for the Platinum 3X, which included two major feature upgrades and 26 new or optimized features, significantly improving the cabin's intelligence and parking experience [10]. NIO's OTA Operations - NIO launched the "User Navigation Team" 3.0 rules, encouraging users to participate in OTA testing through a structured task system. The tasks are categorized into basic, advanced, and direct access levels, aimed at engaging users in sharing experiences and preheating OTA updates [21]. User Engagement Activities - Following the OTA push, NIO initiated a reward activity on the owner app to encourage users to share their experiences with the Cedar S 1.3.0 upgrade. This included discussions around the unique features of the upgrade, maintaining the OTA's visibility and user engagement [29][30]. Upcoming Upgrades - Various brands have scheduled significant OTA updates for 2025 and 2026, including features like urban navigation assistance, intelligent parking, and advanced AI functionalities. For instance, BYD's models are set to receive updates that enhance their energy management and driving assistance capabilities [32][34].

此次升级还包含7项功能优化，包括整车播报声音接入智能语音，调整系统UI显示及文言提示，改善驾驶辅助时语音提示逻辑等。 作为升级亮点，海狮06 DM-i车型的纯电续航能力实现跨越式提升。其中，121领航版从121km提升至132km，170领航Pro版和170领航Plus版从170km提升至 190km。值得一提的是，170领航Pro版和170领航Plus版开启新增的长续航功能后，可进一步增加EV模式CLTC续航里程至205km。针对纯电车型用户的补能 需求，EV版车型新增地图充电路线功能。 12月10日，比亚迪汽车宣布海狮06开启全新OTA升级，其中DM-i车型优化SOC策略，提升EV模式续航里程；EV车型则侧重补能相关功能强化。 在智能交互与实用功能层面，新增网易云音乐应用，支持全场景智能语音播放歌曲等控制；增加荣耀车联功能，适配荣耀Magic系列机型，支持导航流转、 应用流转等功能；新增部分水平划线车位场景，支持切换泊入方向。DM-i车型的170领航Plus版与EV车型的605领航Plus版均增加HUD账号记忆功能。 ...

Core Insights - Buick's Zhijing L7 has launched its first OTA upgrade, enhancing driving, parking, and human-machine interaction with 10 experience upgrades and 8 functional module iterations [1][2] Group 1: Product Features - The upgrade strengthens the "no-stop one-button parking" feature with improved HMI reminders, optimizing the stability of APA and remote parking [1] - The Al voice assistant "Xiao Zhi" has been newly launched, supporting multi-turn deep conversations to meet user travel planning and inquiry needs [2] - The Zhijing L7, launched on September 28, is priced starting at 169,900 yuan, featuring dimensions of 5032mm x 1952mm x 1500mm and a wheelbase of 3000mm [2] Group 2: Interior and Technology - The vehicle's interior includes high-quality Nappa leather seats and the industry's first dual 120° zero-gravity seats for the co-driver [2] - The main driver area features a 15.6-inch smart central control screen and a 10.25-inch full LCD instrument panel, along with a unique 50-inch AR-HUD [2] Group 3: Powertrain and Performance - The Zhijing L7 is equipped with a "True Dragon" range-extended hybrid system, consisting of a 1.5T hybrid-specific engine, a rear-mounted permanent magnet synchronous motor, and a high-performance battery [2] - The electric motor delivers a power output of 252 kW, achieving a 0-100 km/h acceleration in just 5.9 seconds when fully charged [2]

Core Insights - BYD has launched three new models, including the 2026 Qin L DM-i and 2026 Song L DM-i, with prices starting at 92,800 yuan and ranging up to 156,800 yuan after subsidies [1] - The new models feature the fifth-generation DM hybrid system, achieving lower fuel consumption rates, with the 2026 Qin L DM-i at 2.79 liters per 100 km and the 2026 Song Pro DM-i at 3.2 liters per 100 km [1] - Existing owners of the 2025 Qin L DM-i can reduce fuel consumption by 10% through an OTA upgrade, lowering the fuel consumption from 2.9 liters to 2.6 liters per 100 km, resulting in savings of approximately 40 yuan per full tank [1] Technology and Efficiency - The reduction in fuel consumption is achieved through a combination of software and hardware collaboration, utilizing cloud data and AI learning to dynamically adjust algorithms for improved efficiency [2] - The intelligent control system of the fifth-generation DM models allows for real-time adjustments based on driving conditions and user habits, enhancing the coordination between the engine and electric motor [2]

Core Insights - The Tank 300 has been awarded the "Hardcore SUV Satisfaction First Place" for two consecutive years in the 2025 China Automotive Industry User Satisfaction Index (CACSI) evaluation, highlighting its strong product strength and positive user reputation [1][20] - The CACSI evaluation covered 149 popular brands and models, involving 35 automotive manufacturers and 41 brands, with assessment criteria including overall satisfaction, quality reliability, performance design, after-sales service, and sales service [1] Product Performance - The Tank 300's success is attributed to its robust technical support and comprehensive product validation system, leveraging Great Wall Motors' 35 years of off-road technology experience [4] - The vehicle features a Hi4-T hybrid system that combines the stability of an engine with the explosive power of an electric motor, providing fuel savings in urban driving and strong power support for off-road conditions [4] - Great Wall Motors has invested approximately 1 billion yuan in advanced laboratory systems to ensure the reliability of each vehicle, conducting extensive testing in various extreme environments [6] Testing and Validation - The Tank 300 underwent over 30 engine tests during its development phase, accumulating 14,000 hours of operation, equivalent to approximately 4.8 million kilometers, ensuring performance stability under extreme conditions [6] - The vehicle has been tested in diverse off-road scenarios, including high temperatures and high altitudes, confirming its reliability and low failure rate compared to industry standards [6] Competitive Achievements - The Tank 300 has demonstrated its capabilities in professional off-road events, winning multiple championships in the 2025 China Rally and proving its durability and performance under challenging conditions [7][9] - The vehicle has been recognized as a "selected product for China's polar research" and has participated in significant national missions, showcasing its adaptability in extreme terrains [9] User Experience and Innovation - The Tank 300 has undergone 14 over-the-air (OTA) updates since its launch, reflecting the brand's commitment to user-centered innovation and continuous improvement [12][13] - Recent OTA upgrades have introduced features such as a sentinel mode for enhanced security and improved connectivity with mainstream mobile systems, enhancing user experience [12][13] After-Sales Service - The Tank 300 offers comprehensive after-sales service, including a warranty of up to 5 years or 150,000 kilometers, and lifetime warranty for key components for the first owner, ensuring peace of mind for users [14][16] - Great Wall Motors has established a high-efficiency parts supply system and provides 24/7 customer support, ensuring timely assistance and quality service for all Tank 300 owners [16] Cultural Impact and Community Engagement - The Tank 300 has achieved cumulative global sales of over 470,000 units, leading the hardcore off-road market and fostering a unique "Tank culture" among its diverse user base [17] - The brand has introduced a co-creation modification model, allowing users to contribute ideas for vehicle adaptations, thereby enhancing community engagement and brand loyalty [19]

Core Insights - The Chinese intelligent connected vehicle industry has made significant progress, with 7.56 million new passenger cars equipped with combined driving assistance functions sold from January to July 2025, achieving a penetration rate of 62.6% [1] - The sales of new passenger cars with navigation driving assistance functions reached 2.669 million, with a penetration rate of 21.5% [1] - Over 400 specialized small and medium-sized enterprises in the intelligent connected vehicle sector have been cultivated [1] Group 1: Industry Achievements - A total of 17 national-level testing demonstration zones have been established, with 35,000 kilometers of testing roads opened and over 10,000 testing demonstration licenses issued [1] - The total mileage of road testing has exceeded 200 million kilometers, with over 3 million vehicles equipped with 5G and C-V2X technology [1] - More than 4.5 million 5G base stations have been opened across various regions [1] Group 2: Challenges Faced - The industry still faces challenges such as inadequate legal regulations, difficulties in overcoming long-tail effects of technology, unbroken key technologies, and insufficient infrastructure development [1] Group 3: Future Initiatives - The Ministry of Industry and Information Technology will enhance support for high-quality industry development, focusing on continuous technological innovation, improving policy and regulatory standards, accelerating industrial application, and deepening international cooperation [2][3] - Key areas of focus include breakthroughs in automotive chips, operating systems, artificial intelligence, and electronic architecture, as well as the development of new features that meet consumer demands [2] - Collaboration with relevant departments will be strengthened to improve regulations on access management, traffic management, cybersecurity, and data security [2]

Core Viewpoint - The Ministry of Industry and Information Technology (MIIT) is set to formulate a development plan for the intelligent connected new energy vehicle industry during the 14th Five-Year Plan period [1] Group 1: Policy and Regulation - MIIT will enhance supervision and management of production consistency for vehicles equipped with combined driving assistance systems [1] - The ministry aims to standardize enterprise OTA (Over-The-Air) upgrade activities and enforce corporate responsibility [1] - There is a push to expedite the introduction of motor vehicle production access management regulations and improve the enterprise exit mechanism to ensure a healthy development environment for the industry [1] Group 2: Standards and Safety - Continuous improvement of the standard system in areas such as driving assistance systems, autonomous driving system functional safety, information security, data security, automotive electronics, intelligent cockpits, network communication, and artificial intelligence is emphasized [1]

Core Viewpoint - The Ministry of Industry and Information Technology (MIIT) plans to develop a 14th Five-Year Plan for the intelligent connected new energy vehicle industry, emphasizing the need for regulatory oversight and standardization in various technological areas [1] Group 1: Policy Development - MIIT will formulate a development plan for the intelligent connected new energy vehicle industry during the 14th Five-Year Plan period [1] - The ministry aims to enhance supervision over the production consistency of vehicles equipped with combined driving assistance systems [1] Group 2: Regulatory Measures - There will be a focus on standardizing enterprise OTA (Over-The-Air) upgrade activities and ensuring companies take responsibility for their actions [1] - MIIT is accelerating the introduction of vehicle production access management regulations and improving the enterprise exit mechanism [1] Group 3: Standards and Safety - Continuous improvement of standards in areas such as driving assistance systems, autonomous driving system functionality, information security, data security, automotive electronics, intelligent cockpits, network communication, and artificial intelligence is a priority [1]