Core Viewpoint - Xiaomi is restructuring its organization by establishing a new primary department, the Architecture Department, to focus on the next-generation technology framework for smart electric vehicles, directly reporting to Lei Jun, indicating a strong commitment to technological foresight and positioning in the automotive industry [4][6][15]. Group 1: Organizational Changes - The new Architecture Department will include key personnel from the R&D sector, such as the former head of vehicle development, Cui Qiang, and the former head of electric power, Wang Zhensuo, who will now lead vehicle development [5]. - This restructuring elevates the importance of technological strategy within Xiaomi, which is crucial for its long-term market positioning and competitive edge [6][15]. Group 2: Technological Strategy - The establishment of the Architecture Department reflects Xiaomi's intent to define its technological direction five to eight years in advance, which is essential for the survival and competitiveness of automotive companies [7][9]. - The automotive industry is experiencing rapid technological advancements, but there are underlying uncertainties, particularly in electric vehicle technologies, where companies like Xiaomi and BYD are competing on high-performance electric motors and battery technologies [10]. Group 3: Market Position and Performance - Xiaomi's automotive division, established in 2021, has faced a challenging market environment, particularly with the price wars expected in 2024. The company emphasizes its technological positioning to differentiate itself [17]. - The sales performance of Xiaomi's vehicles has been notable, with the cumulative sales of the SU7 surpassing 258,000 units and the YU7 delivering over 40,000 units within three months of launch, indicating a potential for quarterly profitability in the automotive business [18][19]. Group 4: Industry Trends and Competition - The automotive industry is experiencing intense competition, with companies under pressure to launch low-cost, high-competitiveness products in shorter cycles. This has led to a trend of product homogenization, where differentiation becomes challenging [21]. - In response to the rapid technological iterations, companies like Li Auto are pivoting towards artificial intelligence, indicating a shift in competitive strategies within the industry [22].