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卓翼科技紧抓市场机遇,深耕移动电源千亿级市场
Zheng Quan Shi Bao Wang· 2025-10-20 10:17
Core Insights - The mobile power bank market is experiencing significant growth driven by the explosive increase in consumer electronics and the rise of outdoor economy, evolving from a simple "battery extender" to a core energy device for various scenarios [1][2] - The global portable power bank market is projected to grow from $38 billion in 2025 to $72 billion by 2030, with a compound annual growth rate (CAGR) of 13.7%, and China's market is expected to exceed 120 million units in 2025, accounting for 35% of the global total [1] Company Analysis - Zhuoyue Technology has targeted the mobile power bank market, leveraging its strong technical foundation, key customer resources, and global layout to establish a foothold and achieve continuous growth in shipment volume [1][2] - The company has built a competitive advantage in core technology areas of mobile power banks, supported by a comprehensive R&D system that covers the entire process from product definition to supply chain management, enabling quick responses to customer customization needs [2] - Zhuoyue Technology's digital production base has undergone flexible transformation, utilizing a "big data + intelligent manufacturing" platform to ensure product quality and production efficiency, catering to diverse production needs from traditional lightweight power banks to high-power outdoor devices [2] Market Opportunities - The company is focusing on cross-border e-commerce as a core category for mobile power banks, targeting key markets in Europe, North America, and Japan, aligning with regional market characteristics [2] - The North American market's RV culture and emergency needs are driving demand for high-power mobile power bank products, while European market's environmental certification requirements are promoting material innovation [2] - Emerging markets in Southeast Asia show strong demand for basic models, creating conditions for differentiated market penetration [2] Strategic Positioning - Zhuoyue Technology's transition from a consumer electronics OEM to a smart hardware solution provider in the mobile power bank sector reflects an extension of its core capabilities and a precise grasp of opportunities in the energy device market [2] - The company is expected to continue gaining further development in the billion-dollar mobile power bank market, driven by technological iterations and policy benefits [2]
卓翼科技紧抓市场机遇,深耕移动电源千亿市场
Quan Jing Wang· 2025-10-20 10:08
Group 1 - The mobile power market is experiencing a structural explosion driven by the explosive growth of consumer electronics and the rise of the outdoor economy, with a projected market size of $38 billion in 2025, increasing to $72 billion by 2030, representing a compound annual growth rate (CAGR) of 13.7% [1] - China's mobile power shipment volume is expected to exceed 120 million units in 2025, accounting for 35% of the global total [1] - Zhuoyue Technology (002369.SZ) has targeted the mobile power market, leveraging its technological expertise, key customer resources, and global layout to establish a strong foothold and achieve continuous growth in shipment volume [1] Group 2 - Zhuoyue Technology has built a competitive advantage in core technology areas of mobile power, supported by a comprehensive R&D system that covers the entire supply chain from product definition to management [2] - The company's digital production base has undergone flexible transformation, utilizing a "big data + smart manufacturing" platform to ensure product quality and production efficiency, catering to diverse production needs from lightweight power sources to high-power outdoor devices [2] - Zhuoyue Technology is focusing on key markets such as Europe, North America, and Japan for its mobile power products, aligning with regional market characteristics and creating conditions for differentiated market penetration [2] - The company's transition from a consumer electronics OEM to a smart hardware solution provider in the mobile power sector reflects its ability to capitalize on market opportunities in energy devices, driven by technological iteration and policy benefits [2]