这家宜家门店即将在2月2日关闭，从1月15日起开始打折，商品3折起，第一财经记者在现场看到，与吴 女士一样的客人非常多，一直到该商场即将结束营业时依然有大批客人在排队结账。 宜家上海宝山商场工作人员告诉第一财经记者，关店前的清仓吸引了大量顾客前来，从打折第一天的情 况来看，客流量比平时翻了一倍多，尤其是中午时分，客流量最大，高峰时客人结账需要排队约2小 时。 2026.01.16 本文字数：1089，阅读时长大约2分钟 作者 |第一财经 乐琰 "我们选购了一些打折的厨房用品，很划算，基本对折。"吴女士和家人1月16日来到宜家上海宝山商 场，选购了不少打折货品。 第一财经记者在采访中了解到，宜家这几年都在强调"更低价格产品"，以维持市场占有率。宜家中国表 示，在2026财年拟投入1.6亿元来聚焦和推广150款"更低价格产品"，在过去的两个财年，宜家中国已累 计投资6.73亿元推出更多"更低价格产品"。 未来两年内宜家计划开设超过十家小型门店，而这也被业界 认为是宜家控制成本，更灵活化发展线下门店之举，与此同时，宜家也在力拓线上业务，希望通过全渠 道模式来继续在华发展。 第一财经记者在宜家上海宝山商场看到，部分货 ...

Core Viewpoint - IKEA is closing seven offline stores in China, including the Shanghai Baoshan store, as part of its strategic transformation to build a more resilient foundation for future growth and focus on local relevance [9]. Group 1: Store Closures and Discounts - The IKEA Shanghai Baoshan store will close on February 2, 2026, with discounts starting from January 15, attracting a significant increase in customer traffic, doubling the usual flow [5][7]. - Customers reported long wait times of up to two hours to check out, indicating high demand for discounted items [5][7]. Group 2: Business Strategy and Market Challenges - The decision to close stores is part of IKEA's deeper transformation in China, responding to declining sales in the furniture and home goods market due to a real estate market adjustment and increasing consumer demand for cost-effective products [9]. - IKEA has faced challenges with its large store model, including site selection, cost control, and operational difficulties, compounded by e-commerce competition and price wars [9]. Group 3: Investment in Lower-Priced Products - In the 2026 fiscal year, IKEA plans to invest 160 million yuan to focus on promoting 150 lower-priced products, building on a total investment of 673 million yuan over the past two fiscal years [10]. - The company aims to open over ten small-format stores in the next two years as a strategy to control costs and develop a more flexible offline presence while also expanding its online business [10].