近日，水星家纺"全球引领，共塑未来"2025战略发布暨秋冬整训会在绍兴隆重举行。发布会上，国际权 威咨询机构弗若斯特沙利文(Frost & Sullivan)郑重宣布：水星家纺专业床品全球销量第一[1]。 权威认证：全球专业床品领导者实至名归 沙利文大中华区主管合伙人兼总裁王晨晖揭晓了多项市场地位声明：水星家纺凭借卓越的市场表现，成 功问鼎专业床品全球销量第一。同时，水星家纺在多个核心细分品类持续领跑市场：连续两年全球被芯 销量第一[2]、连续四年全国被芯销量第一[3]、连续三年全国结婚床品销量第一[4]、连续三年全国健康 睡眠床品销量第一[5]、连续两年全国儿童床品销量第一[6]、连续两年全国蚕丝被销量第一[7]。这份耀 眼的成绩单，是水星家纺产品力、渠道力与品牌力的综合体现，为其全球引领战略提供了有力的市场根 基。 同时，现场还发布了《2025 中国被芯白皮书》。今年是被芯白皮书调研发布的第六年，从2020年起， 水星家纺受中国家用纺织品行业协会委托，联合中国睡眠研究会，对国人睡眠问题进行调研，定期发布 被芯白皮书，剖析国民睡眠状态，研究消费者的被芯使用习惯，并科普健康睡眠、品质生活的新理念。 科技破局： ...

Core Insights - The article discusses the recent enhancements in China's departure tax refund policy aimed at boosting inbound consumption and facilitating foreign tourists' shopping experiences [1][6]. Group 1: Departure Tax Refund Policy Enhancements - The departure tax refund limit will increase from 10,000 RMB to 20,000 RMB, and the minimum purchase amount for refunds will decrease from 500 RMB to 200 RMB starting in April 2025 [1][6]. - The "immediate refund" service will be gradually promoted, making the refund process more straightforward and appealing to tourists [1][6]. Group 2: Impact on Retail and Consumption - Wangfujing Group reported a 67% increase in departure tax refund business volume in the second half of 2024 compared to the first half, with a staggering 633% year-on-year growth during the May Day holiday in 2025 [2]. - The optimization of departure tax refund policies is expected to unleash the potential of inbound tourism consumption, promoting "secondary consumption" and "related consumption" [2]. Group 3: Growth in Domestic Products and International Appeal - Domestic products, including traditional crafts and electronics, are gaining popularity among foreign tourists, with many expressing interest in unique Chinese goods [3][4]. - The structure of products eligible for departure tax refunds is continuously improving, with a focus on including more categories such as traditional Chinese medicine and robotics [4]. Group 4: Market Potential and Future Directions - The share of inbound consumption in China's GDP is approximately 0.5%, significantly lower than the 1% to 3% seen in major global economies, indicating substantial growth potential [5][6]. - The government aims to increase the number of departure tax refund stores and enhance service levels to better meet the needs of foreign tourists [6].

谢天谢地，送走了超长大促的6月，总算可以消停下来了。 在几大电商平台的心照不宣之下，今年618「以时间换空间」的思路走向极致——整整37天，横跨母亲节、520、儿童节、父亲节等5个重要节日，活活成了 一场考验消费者心力、智力，考验商家耐力的马拉松。 真担心下一步双11直接从购物节变成购物季。 如果是双赢或者一方明显受益的事，时间长度从来不是问题，比如带薪年假天数，又或者世界杯决赛场的加时赛。但史上最长618很明显未能唤醒消费者的 热情，在媒体上，618「静悄悄」的程度又一次被刷新。 至于为何静悄悄？几乎每个消费者的理由都可以很具体：四月标价3999元的笔记本，在618期间挂上4799元的「优惠价」，先涨价再降价的套路屡用不爽； 漏领一张优惠券的定期购鲜奶，成交价格从870元跳到1050元，不得不退单再下单，麻烦加倍；还有平台将大促拆解为五个阶段，战线拉长后，买瓶洗发水 都需要研究哪天更划算。 尽管各电商平台今年已经尽力简化规则，如「满减凑单」变成「官方立减」，但大促痛点依然难消。卷流量、卷价格依然是GMV冲高的驱动力，官方补贴 对象往往也是流量效率的胜出者。销量看似飘红，实则利润稀薄，更别提中小商家生存之艰。 ...

2025年6月25日，中国生命关怀协会健康产业发展工作委员会主任委员李铭轩、北京防灾科技有限公司总经理岳茂 光一行赴山东滨州愉悦集团，围绕大健康及应急救援产业生产线开展深度考察调研，共探医康养旅产业发展新路 径与合作契机。 当日下午，考察行程聚焦企业科技实力展示。在功能性纺织品生产车间，高速运转的智能生产线与精密的工艺技 术，展现出企业强大的生产能力；展馆内，兼具科技感与实用性的产品矩阵令人瞩目——从搭载睡眠监测功能的 智能床品，到应用于应急救援领域的高性能特种布料制式服装，每一件产品都诠释着"科技为民"的创新理念，彰 显出企业在民用健康产品与专业功能性材料领域的双重突破。 BREAKHER 长期缺氧, 将导致身体 级特补机 技策服务系 2019年 H O2 |- O2 |- O2 |- | 日号 07 组织缺氧 2 服务号 ·健康产业发展促进平台 YUYLE愉悦 气 演出版 =吸附净化材料 Oc YUYLE 新材料 引き 曲出黑科技 LIP 版性、孔明和 en 世界最重要产品 yL > 服务号 ·健康产业发展促进平台 COMMONDATIONAL PRODUCTION 愉悦集团医康养旅产业集群 山东省养老物 ...

6月25日，为庆祝进入中国大陆20周年，MUJI無印良品（以下简称MUJI）在上海举办了"無印·有声"线 下新书发布会，带来全新纪念特刊《無印·有声》，记录了21位MUJI"老粉"，与21件在中国市场持续畅 销的商品之间的故事。 MUJI艺术总监原研哉先生在特刊序言中提到，"在拥有悠久历史、值得尊敬的中国文化中，期待MUJI 通过店铺和商品，持续向人们的内心深处发出沉静而深远的叩问。" MUJI在庆祝20周年主题活动上，发布了《無印·有声》特刊，并计划于6月下旬正式推出。据了解，这 本书由MUJI与21位热爱生活、热爱MUJI品牌的消费者所共创，介绍了从2005年开始，MUJI进入中国大 陆这20年间，以年为刻度的21款在中国市场持续畅销的经典商品，并延此线索，讲述了与21位热爱 MUJI品牌的消费者，关于这些经典商品的回声故事。 从2005年开出首店对应的凝胶中性墨水圆珠笔，到2025年广受关注的汉麻系列，每一款MUJI商品都承 载着独特的生活记忆——摄影师李铭鑫的水洗棉衬衫绣着结婚日期；甜点师Cindy用冻干草莓为酸奶增 添亲子甜蜜，漫画家Tango将MUJI伞柄孔洞化作创意画本；宠物主人童欣的凉柔床品让 ...

"如果要到非洲做生意，至少要花半年的时间深入当地做市场考察，了解这边的政策法规、营商环境和人文情况。"在坦桑尼亚二次创业失败 后，牟女士得出了这样的结论。 北京外国语学校毕业的她，曾做过翻译，之后进入武汉一所国际学校任教。2024年，当国内越来越多的人都竞相追求一份稳定工作时，她却作 出一个令人意想不到的决定——放弃稳定且体面的教师工作，奔赴非洲创业。 在她心里，非洲是一片充满机遇的蓝海。她将创业首站定在东非第二人口大国、第三大经济体的坦桑尼亚。该国城市化优势明显，且属于非洲 经济增长速度最快的国家之一，发展前景乐观。 抵达坦桑尼亚后，牟女士最先尝试的是服装零售和批发业务，后又增加了床品和玩具两大品类。尽管她付出了诸多努力，最终的经营效果却不 尽人意。 可牟女士并未就此退却。如今，她已三闯非洲，在卢旺达开启了财税业务新征程。 服装行业"试炼" 牟女士的主要合伙人之一，此前在国内服装行业深耕近20年，从销售做起，后来进入大厂负责全国店面运营，对整个服装产业链十分熟悉。因 此他们选择从服装行业入手，一步步在坦桑尼亚开拓市场。 2024年七月底，牟女士一行人前往坦桑尼亚考察。他们几乎跑遍了达雷萨拉姆市（简称"达市" ...

Core Viewpoint - The home textile export industry in China is experiencing steady growth, with a cumulative export of $10.28 billion in the first four months of 2025, reflecting a year-on-year increase of 1.9% despite challenges such as tariff friction and market share fluctuations in key regions [1] Group 1: Export Performance - China's home textile exports are primarily directed to the U.S., which accounts for over 30% of total exports, although the import share from China has decreased by 0.5 percentage points in Q1 [1] - The overall stability in the home textile industry is indicated by a 1.44% year-on-year revenue growth for major enterprises from January to November last year, reversing the negative growth trend of the previous two years [1] - The international market share for Chinese home textiles remains stable, with growth observed in imports from the U.S. and EU, while the share to Japan has decreased [1] Group 2: Domestic Market Dynamics - The domestic home textile market is valued at approximately 327.9 billion yuan, with leading brands like Water Mercury, Luolai Life, and Fuanna holding market shares of 1.3%, 1.1%, and 0.9% respectively, indicating a low industry concentration but an upward trend in leading brands' market shares [1] - Government policies, such as including home textiles in the 15% consumption subsidy in Shanghai, have led to a 39% increase in local store sales, with expectations for expanded wedding subsidy policies in 2025 to boost demand [1] - National policies aimed at stabilizing growth and encouraging consumption are enhancing market vitality and supporting the development of the home textile industry [1] Group 3: Technological Advancements and Market Trends - The industry is transitioning towards funding, technology, and smart manufacturing, with Luolai Life reporting significant AI application results in 2024 and plans for increased investment in 2025 [1] - Water Mercury is actively promoting AI implementation to build a smart ecosystem, while leading brands are focusing on memory pillows, which are expected to increase market penetration [1] - The market for memory pillows is projected to exceed 40 billion yuan by 2030 under neutral scenarios, driven by high sleep disturbance rates among individuals aged 18 and above [1] Group 4: Sales Channels and Strategies - The integration of online and offline sales channels is becoming mainstream, with content platforms accelerating market education for bedding products [1] - Luolai Life is developing a multi-dimensional communication matrix targeting young consumers through its "LOVO" brand, while Water Mercury is enhancing its e-commerce operations and personal branding initiatives [1] - Fuanna is focusing on "profit first, resilient growth" by building three core capabilities and establishing a comprehensive e-commerce channel, including a live-streaming e-commerce model [1]

Core Viewpoint - The Chinese cross-border e-commerce industry is experiencing a shift in dynamics due to new tariff policies implemented by the US, EU, and Japan, prompting platforms and merchants to adjust their strategies and enhance competitiveness [1][4]. Group 1: Market Trends - The European market is emerging as a new opportunity for Chinese cross-border e-commerce, with a focus on products catering to the "silver economy," "lazy economy," environmental travel, safety concerns, and silent travel [2][4]. - Advertising expenditures by Chinese platforms like Temu and Shein in Europe have surged, with EU countries seeing a 12-fold increase in monthly ad spending [4]. Group 2: Tariff Impacts - The US has reduced tariffs on small packages from 120% to 54% for items valued under $800, while maintaining a fixed fee of $100 for packages [4][5]. - The EU has proposed a €2 fixed fee for small packages sent to consumers, affecting 4.6 billion packages, 91% of which originate from China [5][6]. Group 3: Business Model Adjustments - Chinese platforms are adapting by increasing local warehousing in the US and exploring traditional logistics models similar to Amazon [7]. - The "double clearance and tax" model is being adopted by many merchants to manage logistics costs effectively [8]. Group 4: Consumer Reactions - Consumers in Europe express dissatisfaction with potential new taxes, fearing increased prices for goods that have previously been affordable through Chinese platforms [6]. - Despite price increases, some consumers continue to prefer Chinese e-commerce platforms due to their competitive pricing compared to local alternatives [8]. Group 5: Future Outlook - The overall growth of Chinese cross-border e-commerce remains strong, particularly in Southeast Asia, with ongoing improvements in product quality and design [8]. - The industry is focused on enhancing logistics and distribution systems to facilitate a shift from "buying globally" to "selling globally" [8].

我国自2015年起全面推行离境退税政策。离境退税政策，是指境外旅客在离境口岸离境时，对其在退税 商店购买的退税物品退还增值税的政策。境外旅客，是指在我国境内连续居住不超过183天的外国人和 港澳台同胞。 随着入境旅客购物需求扩大，离境退税政策持续升级优化，包括即买即退、增加离境退税商店、降低退 税起点、上调现金退税限额、简化退税操作、丰富可退税商品种类等。 今年年初，北京海关出台了《关于促进入境旅游及消费的十项措施》，优化境外旅客离境退税海关验核 流程，提升离境退税便利化服务水平。配合税务部门鼓励引导更多商户成为离境退税商店，丰富扩大入 境游旅客在京购物消费的商品供给。 北京海关数据显示，2025年1月至5月，北京海关所属首都机场海关和大兴机场海关共验核境外旅客离境 退税申请单12180张；离境退税申请单总金额约4.78亿元，同比分别增长147.01%和91.61%。其中，首都 机场海关共验核离境退税申请单8972张，同比增长114.13%；离境退税申请单总金额40556.33万元，同 比增长80.19%。大兴机场海关共验核离境退税申请单3208张，同比增长332.93%；离境退税申请单总金 额7237.53 ...

ZARAHOME长沙国金店。图/记者李轩子 潇湘晨报记者李轩子长沙报道 近日，ZARAHOME长沙国金店发布闭店通知，引发热议。作为快时尚（跟随潮流不断变化）巨头的 ZARA为何突然撤店？对此，6月3日，记者在长沙走访ZARAHOME，店员称因公司业务调整将在6月29 日营业结束后关闭，不会有闭店促销。 年轻消费者喜欢带社交属性的时尚单品 这一收缩态势与快时尚行业在亚洲市场面临的整体挑战密切相关。 值得一提的是，这一现象与快时尚行业在亚洲市场面临的整体挑战密切相关。 长沙将只剩下一家ZARA门店 公开信息显示，ZARAHOME是Inditex集团于2003年创立的家居品牌，2011年进入中国市场，产品涵盖 家居服、床品、香氛、餐厨具及装饰品等，价格区间从十几元到数千元不等。 6月3日，记者走访长沙国金中心ZARAHOME门店看到，与同商场的ZARA门店相比，这里客流明显冷 清，店员正整理店内的货品。 门店工作人员透露："这家店将在6月29日营业结束后关闭。"闭店原因是公司业务调整，至于未来是否 会在长沙重开新店，"目前应该是没有的"。 关于闭店前是否会推出促销活动，店员表示月中会有常规季末折扣，但不会有专门的 ...