7月份社会销售零售总额同比增长3.7%，增速比上月回落1.1个百分点；服务市场销售总体稳定，1-7月 份服务零售额增长5.2%，与1-6月份基本持平。总体来看，7月份商品市场销售增速有所放缓，服务零售 保持总体稳定。 国家统计局新闻发言人、总经济师、国民经济综合统计司司长付凌晖在8月15日的国新办发布会上表 示，如果将商品和服务零售合并，初步测算，1-7月份同比增长5%左右，今年以来整体保持稳中有升， 表明消费扩大态势没有改变。 付凌晖表示，上半年最终消费支出对经济增长贡献率达到52%，比上年全年提升7.5个百分点。在提振 消费专项行动带动下，消费扩大态势没有改变，消费新动能持续壮大。但也要看到外部不稳定、不确定 因素增多，国内居民消费能力和信心仍待提升，消费内生动力仍待增强。下一阶段，要继续深入实施提 振消费专项行动，在扩大商品消费的同时，培育服务消费新增长点。 以旧换新、升级类商品消费增势良好 7月，市场销售继续增长。国家统计局发布的数据显示，7月份商品零售额34276亿元，增长4.0%；餐饮 收入4504亿元，增长1.1%。尽管7月商品零售增速有所放缓，不过，一些品类依然保持较好增长。 从以旧换新政策拉 ...

Group 1 - The core viewpoint is that China's consumption structure is shifting from goods to services, driven by rising household income levels, with service consumption expected to accelerate [1] - By 2024, the proportion of per capita service consumption expenditure to total per capita consumption expenditure is projected to reach 46.1%, contributing 63% to the growth of household consumption expenditure [1] - Many households are now spending more on services such as housekeeping, fitness, tourism, beauty, education, and healthcare than on goods, indicating significant growth potential in service consumption [1] Group 2 - The recently issued policies, including the "Personal Consumption Loan Interest Subsidy Policy" and the "Service Industry Operating Entity Loan Interest Subsidy Policy," aim to enhance consumption capacity and expand effective supply from both demand and supply sides [1] - The main issue in the service consumption sector is the insufficient supply of high-quality services, and the loan subsidy policies are designed to support innovation in service consumption formats, models, and scenarios [1] - The service industry is characterized by a large employment capacity, and the loan subsidy policies will reduce financing costs for service providers, boosting their confidence and stimulating development [2]