Core Insights - The beauty industry is a rapidly growing segment in cross-border e-commerce, with significant opportunities for Chinese beauty brands to expand globally [1] Group 1: Market Trends - The global beauty and personal care market is projected to reach $677.19 billion by 2025 and exceed $799.07 billion by 2030, with oral care, beauty devices, and bathing products being the top three segments [1] - The demand for home beauty devices is expected to grow explosively after 2023, indicating a "blue ocean" market for brands focusing on technology and performance [2] Group 2: Brand Strategies - JOVS, a personal care brand, has successfully entered 35 countries since its launch in 2018, emphasizing the importance of a strong supply chain and high-performance products [2] - Yangbo Trading Co., a leader in the nail care industry, maintains over 20% annual revenue growth by understanding customer needs and leveraging social media for marketing [3] Group 3: Localization Efforts - Companies are increasingly focusing on localization to meet the specific demands of different markets, including product preferences and language requirements [4] - Effective localization strategies involve understanding local customer preferences and deploying localized marketing teams to enhance brand presence [4] Group 4: Market Opportunities - The U.S. beauty and personal care market is expected to reach $85.44 billion by 2029, with significant growth also anticipated in the UK, Germany, and Japan [5] - High-growth beauty categories on Amazon include anti-aging devices and multifunctional styling tools in North America, and eco-friendly bathing tools in Europe [5]

无印良品(上海)商业有限公司母公司株式会社良品计画发布2025财年第三季度(2025年3-5月)财报，业绩 超出预期，各阶段利润均刷新历史最高水平，进行了上调修正。 ·营业收入：得益于受国内外门店数量增加以及销售顺利推进的带动，实现了同比增长19.2%，达到 5,910亿日元。 ·关于既存店销售额同比预期，自2025年8月期第二季度公布修正计划以来，日本国内从112%上调至 113%，中国大陆从106%上调至108%，相应的东亚整体从105%调整至107%。 中国大陆市场持续向好，实现增收增益。第三季度既有门店及电商销售同比达111.9%，高于计划，主 要由护肤美容、家居用品等生活杂货类品类拉动。结合5月"良友节"会员促销活动及"618"大促销售表现 良好，推动整体业绩增长。由中国大陆市场驱动增长，带动母公司东亚业务营收与利润双增长，通过减 少降价与汇率优势，盈利能力得到改善。 中国大陆直营店铺+EC店铺已经连续10个月实现增长，累计达成同比117.3%增长。 【有关上调修正的具体说明】 2025年8月期全年展望：较4月的上调预期进一步上调营业收入及各阶段利润的全年预期。 ·相较于2025年8月期第二季度公布 ...

英国市场玩具品类GMV占Top10的4%，近期增长迅速，峰值约748万美元，营销以带货视频为主。经典玩具、玩具娃娃、益智玩 具GMV占Top10的54%，超70%集中在30美元以下；销量前三品类以10美元以下产品为主。Top10店铺门槛5万美元，POP MART United Kingdom Online凭品牌效应和爆款占据头部，98%销量来自店铺自身。 今天分享的是：EchoTik：2025年TikTok Shop玩具品类行业报告（欧美站） 报告共计：28页 该报告聚焦TikTok Shop 2024年6月至2025年5月（美国、英国）及2025年2月至5月（西班牙、墨西哥）玩具品类在欧美主流市场 的表现，数据源于第三方平台EchoTik，经脱敏处理仅供参考。 美国市场中，近一年GMV总额约109亿美金，玩具品类居Top5，占比7%。黑五大促推动玩具类GMV达峰值近6170万美元，超9 成销量来自视频引流。经典玩具、游戏拼图、益智玩具GMV合计超1.3亿美元，占Top10的60%，价格集中在30-50美元；销量前 三品类以10-20美元产品为主，电动玩具在50-100美元区间表现突出。头部店铺垄断明显，To ...

行业研究丨深度报告丨零售业 [Table_Title] 渠道精选聚焦，品牌细分增长——零售行业 2025 年度中期投资策略 %% %% %% %% research.95579.com 1 丨证券研究报告丨 报告要点 [Table_Summary] 当前阶段我们建议把握三条投资主线：第一，品牌端：K 型细分需求崛起，本质上对消费者洞 察提出更高要求，我们选择在高端化和极致质价比两条主线中，渠道运营精细、强消费者洞察 和品牌运营能力的企业；第二，渠道端：线下渠道于新兴细分业态重启扩张，背后考验的仍是 供应链能力，优选供应链端具备优化空间的企业；第三，从中长期而言，全球贸易格局重塑背 景下，中国优质制造、品牌和商业模式出海仍然是大势所趋，在此基础上看好具备深刻用户洞 察能力、供应链能力持续夯实的优质出海企业。 分析师及联系人 [Table_Author] 李锦 罗祎 秦意昂 SFC：BUV258 SAC：S0490514080004 SAC：S0490520080019 SAC：S0490524110002 请阅读最后评级说明和重要声明 2/29 %% %% %% %% research.95579.com 2 ...

灼识咨询是一家知名咨询公司。其服务包括IPO行业咨询、商业尽职调查、战略咨询、专家网络服 务等。其咨询团队长期追踪消费品、互联网、大数据、高科技、能源电力、供应链、人工智能、 金融服务、医疗、教育、文娱、环境和楼宇科技、化工、物流、工业、制造业、农业等方面最新 的市场趋势，并拥有上述行业最相关且有见地的市场信息。 CIC灼识咨询 AI时代的 美妆个护变革 本文件提供的任何内容均系灼识咨询公司独有的高度机密性资料。 所有统计数据真实可靠，并是基于截至本报告发布日的可用信息。 若您希望获取CIC灼识咨询的详细资料、与灼识建立媒体/市场合作，或加入灼识行业交流群，欢 迎扫码，也可致函marketing@cninsights.com。 灼识咨询通过运用各种资源进行一手研究和二手研究。一手研究包括访谈行业专家和业内人士。 二手研究包括分析各种公开发布的数据资源，数据来源包括中华人民共和国国家统计局、上市公 司公告等。灼识咨询使用内部数据分析模型对所收集的信息和数据进行分析，通过对使用各类研 究方法收集的数据进行参考比对，以确保分析的准确性。 目录 1 2 行业变迁催生AI机遇：中国美妆个护市场现状分析 AI重塑美妆个护 ...

Group 1 - In June, China's Producer Price Index (PPI) decreased by 0.4% month-on-month, with some industries showing signs of price stabilization and recovery [1] - The main reason for the month-on-month decline in PPI was the seasonal decrease in prices of certain raw material manufacturing industries, influenced by high temperatures and increased rainfall affecting construction progress in real estate and infrastructure projects [1] - The increase in green energy production contributed to a decrease in energy prices, with the electricity and heat production and supply industry seeing a month-on-month price drop of 0.9% [1] Group 2 - The year-on-year decline in PPI expanded by 0.3 percentage points to 3.6% in June, influenced by both month-on-month declines and changes in comparison bases [1] - The construction of a unified national market has led to a narrowing of year-on-year price declines in certain industries, with prices for gasoline and diesel vehicle manufacturing and new energy vehicle manufacturing increasing by 0.5% and 0.3% respectively [2] - Policies aimed at boosting consumption have led to a year-on-year increase in prices of daily necessities, with general daily goods and clothing prices rising by 0.8% and 0.1% respectively in June [2]

回顾2024年Prime会员日，亚马逊创下142亿美元美国销售额新纪录，同比增长11%。平均订单价值57.97 美元，典型家庭活动期间消费约152美元。 全球超2亿Prime会员参与活动，独立卖家售出超2亿件商品(其中大部分为中小企业)。电子产品、服 装、家居用品和美容产品位列最畅销品类，智能家居设备和返校用品表现尤为突出。 今年亚马逊将为Prime会员提供超过35个品类的数百万项专属优惠，涵盖电子产品、服装、美妆、家居 等领域。与往年一样，Prime会员日将汇聚李维斯(LEVI.US)、戴森、三星、华硕、Celsius(CELH.US)和 索尼(SONY.US)等顶级品牌及亚马逊自有设备。 历史数据显示，Prime会员日后一周内亚马逊(AMZN.US)股价平均上涨2%，活动后六周累计涨幅超 4%。 智通财经APP注意到，消费者正为本周亚马逊(AMZN.US)Prime会员日及零售行业的多重促销活动做准 备。 Adobe预测7月8日至11日期间在线消费额将达创纪录的238亿美元，较去年增长28.4%。该机构指出，这 一预期销售额相当于两个"黑色星期五"的规模——2024年假日购物季期间"黑五"在线销售额为10 ...

今天分享的是：精华版【用户说】2024年线上美容仪产品消费趋势洞察 报告共计：31页 该报告聚焦2024年线上美容仪产品消费趋势，由上海语析信息咨询有限公司（"用户说"）出品，数据覆盖小红书、微博、淘宝天猫、京东、抖音等多平台， 整合电商销售数据与社交媒体口碑数据，呈现面部美容仪市场的多维度特征。 市场规模方面，2024年1月滚动年（MAT）内，电子美容仪GMV达69.51亿元，LED美容仪GMV为10.81亿元，全网声量731万，互动量3.08亿；淘宝天猫平台 面部美容工具GMV超100亿元，抖音平台该品类GMV同比增长92.84%，成为重要增长渠道。 品牌表现上，国产品牌势头强劲：电子美容仪销售额前十中国产品牌占四席，LED美容仪占五席。抖音平台中，极萌以15-20亿元销售额居电子美容仪榜 首，市场份额18.48%，觅光、雅萌紧随其后；价格方面，国外品牌（如丝可、初普）电子美容仪均价较高，国产品牌则更亲民，两者价格差距超3倍。 用户特征呈现明显画像：女性为消费主力，互动占比超70%；18-34岁用户互动占比超79%，年轻群体是主要使用者；广东用户对美容仪关注度较高；功效是 用户首要关注维度，占比超42%， ...

Core Viewpoint - The health supplement industry is poised for transformation driven by new channels and customer segments, leading to increased demand for functional products and innovation opportunities [1][2]. Market Overview - The health supplement market in China is projected to reach 232.3 billion in 2024, with a year-on-year growth of 4%. Compared to the U.S., there is significant room for growth in penetration rates across all age groups, particularly as younger consumers develop habits and the population ages [2][3]. - The market is characterized by a fragmented landscape, with the top three companies (Tongrentang, Amway, and H&H) holding a combined market share of 22% [2]. Channel and Demand Dynamics - New channels, particularly e-commerce platforms like Douyin, are expected to drive functionalization in the health supplement industry, with Douyin's GMV for health supplements increasing by 44% year-on-year [3]. - The rise of new customer segments, including younger consumers and those seeking specific health benefits, is creating opportunities for new brands and product categories [3]. Product Category Insights - Fish Oil: Market size between 5-10 billion, with high growth potential due to its anti-inflammatory and beauty benefits [4]. - Coenzyme Q10: Market size of 4.1 billion, with a year-on-year growth of 17%, driven by demand from women and stress-related health concerns [4]. - Probiotics: Market size exceeds 10 billion, focusing on gut health and extending to weight management, with top brands achieving over 1 billion in retail sales [4]. - Oral Beauty Supplements: Market size exceeds 10 billion, with high average prices and rapid growth in innovative ingredients [4]. - Basic Nutrients: Vitamins, minerals, and proteins have market sizes of 32.9 billion, 27.1 billion, and 11.6 billion respectively, with year-on-year growth rates of 3%, 5%, and 1% [4]. Competitive Landscape - The industry is experiencing a shift towards product innovation, with traditional brands facing competition from new entrants that leverage unique ingredients and formulations [3][4].

2024年我国维生素及膳食补充剂VDS市场规模2323亿同比+4%，对比美国，我国各年龄段保健品渗透率 均较美国具备提升空间，后续随中青年培养保健品消费习惯及老龄化，市场具备长期成长性。保健品成 分、作用部位众多，需求较为分散，因此格局分散，2024年我国VDS市场公司口径CR3为22%，TOP3 汤臣倍健、安利、H&H零售额均超百亿。与美妆类似，保健品高毛利率、高营销费用率，功效化阶段 更早、龙头烈度更低，当下处于变革新阶段。 国泰海通主要观点如下： 千亿保健品市场，有望随新人群、新需求扩容 国泰海通发布研报称，与美妆类似，保健品高毛利率、高营销费用率，功效化阶段更早、龙头烈度更 低，当下处于变革新阶段。新渠道、新客群有望催化保健品功效性新需求，行业迎来变革新机遇，看好 产品创新能力突出叠加强运营的品牌跑出。推荐代运营转型自主品牌孵化、斐萃品牌放量的若羽臣 （003010）(003010.SZ)，关注汤臣倍健（300146）(300146.SZ)的调整改善，相关标的：金达威 （002626）(002626.SZ)、H&H国际控股(01112)、仙乐健康（300791）(300791.SZ)、百合股份 （60 ...