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关注服务消费结构性机会,及春节旺季珠宝行情:社会服务
Huafu Securities· 2026-01-23 08:32
Investment Rating - The industry investment rating is "Outperform the Market" [6] Core Insights - The report highlights structural opportunities in service consumption, particularly in the jewelry market during the Spring Festival season. It emphasizes the strong performance of high-end beauty brands and the recovery of high-end consumption trends [2][4][41]. Summary by Sections Tourism and Cultural Services - During the New Year's holiday, domestic travel reached 142 million trips, with total spending of 84.789 billion yuan, indicating a robust recovery in the tourism sector. The report suggests focusing on companies benefiting from the winter tourism peak, such as Changbai Mountain and Emei Mountain tourism [3][35]. Beauty and Personal Care - The K-shaped consumption trend is evident, with a growing demand for high-end beauty products and an increase in the penetration of OTC retail channels. The online sales of beauty products are projected to reach approximately 217.08 billion yuan in 2025, with a year-on-year growth rate of 6.1% [4][26]. Retail and Trendy Toys - The high-end consumption recovery is expected to extend to high-end beauty, luxury apparel, and high-end services. The trendy toy sector is projected to see online sales of approximately 72.2619 billion yuan in 2025, with a year-on-year growth rate of 40% [4][12]. Gold and Jewelry - Gold prices are expected to remain strong during the Spring Festival, with limited declines in consumption volume. The report anticipates significant growth for major brands during this period, recommending companies with a high proportion of fixed-price products [4][43].