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顺丰和京东物流“赔付”正面较量,快递业掀起服务战
3 6 Ke· 2025-12-12 10:38
只要在小程序或APP等顺丰官方渠道下单顺丰特快,若因顺丰运输原因导致的派送超时,客户即可获得"现金"赔付。并且此项赔付产生的成本完全由公司承 担,快递员无需承担任何赔付责任或赔偿。 面对顺丰的出招,京东物流很快做出了回应:京东快递早在2023年便推出"超时必赔""不上门必赔"服务,两年来,该服务已在全国300多个城市落地。 快递江湖波澜再起,行业两大巨头拉开新一轮战事。 自2025年12月1日起,顺丰在深圳、青岛、西安、石家庄等10城上线"超时赔付"服务,并预计最终覆盖全国。 什么是顺丰"超时赔付"? 与针对基础品类的超时赔付不同,京东快递"全程超时必赔"聚焦对时效要求最严苛的"特快送"、"生鲜特快"等高时效产品。从客户下单开始,即启动全链路 时效承诺:任何环节延误,只要晚于系统承诺送达时间,便触发"晚必赔"机制,用户即可获得"现金+运费券"的组合权益。 业内人士认为,快递行业正从"以量取胜"转向"以质取胜"。 此番承诺,对于顺丰和京东物流而言,不仅需要承担显著的成本和风险,更展现了两巨头的魄力。 为什么敢这么玩?这背后,是双方对自身流程效率、系统能力与低延误率的深度自信。 这一场冒险的"赌博",是对双方营运 ...
“确定性”服务引领行业变革,万师傅何以成为“用户首选”
Core Insights - The traditional home service industry suffers from issues such as information asymmetry, price opacity, inconsistent service quality, and lack of after-sales support, leading to a loss of consumer confidence [1] - The rise of internet home service platforms, exemplified by Wan Shifu, is addressing these challenges by leveraging digital technology to enhance service quality and transparency [1][4] - Wan Shifu has achieved significant scale, with over 400 million registered service providers and a service coverage rate of 99.8% across 297 cities and 2844 counties in China, equating to over one-third of households [1] Group 1: Service Quality Assurance - Wan Shifu's CEO, Tian Xiaozheng, introduced a "service demand pyramid" model, emphasizing the importance of safety, accessibility, certainty, and stability in home services [2] - The company has established industry standards for home service quality, ensuring service providers adhere to specific guidelines and undergo rigorous assessments [4] - A unique "master capacity map" allows for rapid matching of service providers to user requests, significantly improving service response times [6] Group 2: Customer Satisfaction and Brand Loyalty - Wan Shifu was awarded "Best Installation Platform Partner" at the 2025 Digital Logistics Center Cooperation Conference, highlighting its superior service quality and efficiency [7] - The company boasts a Net Promoter Score (NPS) of 92, far exceeding the industry average of 18.8, indicating high customer satisfaction [7] - Strategic partnerships with leading brands and platforms enhance Wan Shifu's service capabilities and customer experience [7] Group 3: Scale and Market Leadership - As of March 2025, Wan Shifu is recognized as the leading home installation and repair platform in terms of scale and market share [10] - The platform surpassed 1 billion cumulative service orders by April 2023, becoming the first in the industry to achieve this milestone [10][11] - Wan Shifu has received multiple accolades for its service quality, reinforcing its position as a trusted brand in the home service sector [11] Group 4: Continuous Improvement and Innovation - Wan Shifu conducts regular training for service providers to enhance their skills and service quality, particularly before peak shopping seasons [8] - The company actively engages with service providers through feedback sessions to refine platform rules and address employment challenges [9] - Wan Shifu's commitment to innovation and long-term goals aims to create a better home service ecosystem, focusing on both service quality and provider welfare [12]