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2025上海车展:“含华量”提升,跨国车企反击
Bei Jing Shang Bao· 2025-04-27 07:32
Group 1 - The core message of the articles highlights the significant shift in multinational automotive companies towards localization in research and development (R&D) to better cater to the Chinese market [3][4][12] - Multinational companies are establishing local R&D systems led by Chinese teams, with Toyota and Mercedes-Benz showcasing models developed specifically for Chinese consumer needs [4][6] - The trend of increasing "Chinese content" in products is seen as essential for multinational brands to regain market share against domestic competitors [3][14] Group 2 - The 2025 Shanghai Auto Show revealed that multinational companies are integrating local supply chains to enhance their technological capabilities and product offerings [7][9] - Collaborations with local tech firms, such as Honda's partnership with Momenta for advanced driving solutions, indicate a strategic shift towards leveraging local expertise [7][9] - The presence of local suppliers at multinational company booths during the auto show underscores the growing importance of domestic partnerships in the automotive sector [11] Group 3 - Data from the China Automobile Industry Association indicates that domestic brands sold 4.369 million passenger vehicles in Q1 2023, marking a 28.8% year-on-year increase and capturing 68.1% of the market share [12] - The rapid evolution of consumer preferences in China, particularly for smart and personalized vehicle features, is reshaping global automotive innovation [12][13] - Multinational companies are facing pressure to accelerate product updates and innovations, with some reducing development cycles to 24 months to keep pace with market demands [13][14]