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当出海成为必选项,中国企业的“链”路突围将走向何方?
Jing Ji Guan Cha Bao· 2025-09-11 07:49
Core Insights - The article discusses the evolution of Chinese companies' globalization strategies, emphasizing the shift from mere product export to a comprehensive output of brand, technology, capital, and standards [2][4] - It highlights the importance of building resilient and collaborative global supply chains, moving from a "conqueror" mindset to one of cooperation and integration with local markets [5][6] Group 1: Globalization Strategy - Chinese enterprises are transitioning from passive adaptation to active leadership in global supply chain restructuring, becoming a significant force in this transformation [2] - The need for a rational approach to overseas expansion is emphasized, with platform-type enterprises serving as "stepping stones" to reduce trial and error costs [3][5] - The ultimate goal of going abroad is to become a truly localized enterprise, as demonstrated by Haier's successful global branding strategy [3][4] Group 2: Collaborative Ecosystem - Future competition will focus on the collaborative evolution of ecosystems rather than zero-sum games between companies [5] - Companies are encouraged to deepen their domestic operations before expanding internationally, ensuring they find mutually beneficial markets and clients [5] - The article stresses the importance of building trust and a win-win ecosystem, where companies do not excessively squeeze profits from their supply chains [5][6]