来源：飞书深诺 2024年全球经济仍处于复苏阶段，移动市场的收入保持着8%的增速，但获客表现有小幅回落。与此同时，中国移动市场出海获客增长进入瓶颈期，下载量 明显回落，而应用内收入还在保持上涨的态势，其中出海的移动游戏收入增速超整体移动游戏表现，且在大部分地区的收入增速均高于海外发行商，出海移 动应用的收入增速仍保持在20%以上，在日本、北欧及拉美地区的收入增速均超50%。 2025年，全球移动市场将进入更加成熟和分化的阶段。收入增长将趋于平稳，增速预计仅5%,市场饱和及用户付费意愿下降将成为主要制约因素。获客难度 和成本将继续上升，厂商将更加注重用户留存和精细化运营。中国移动出海业务仍将面临地缘政治风险和本地化挑战，但AI技术的应用与创新可能为行业 带来新的增长点。 2025年全球 移动市场趋势洞察 Meet Intelligence 出品 Q Powered by Meetsocial 飞 书 课 诺 INDEX 目录 01 全球移动市场趋势变化 02 移动游戏市场回顾及中国出海表现 03 移动应用市场回顾及中国出海表现 全球移动市场 趋势变化 全球移动市场 | 宏观环境趋势 挑战叠加的2025年，移动出 ...

Financial Performance Overview - Sea's total revenue for Q1 FY25 was $4,841 million, showing a slight decrease of 1.1% compared to the previous quarter, but a year-over-year increase of 31% [1] - Digital entertainment revenue decreased by 7% quarter-over-quarter, but showed a year-over-year increase of 17% [1] - E-commerce revenue decreased by 3% quarter-over-quarter, with a year-over-year growth of 33% [1] - Digital financial services (DFS) revenue increased by 6.6% quarter-over-quarter, with a year-over-year growth of 48% [1] - Gross profits for Q1 FY25 were $2,236 million, reflecting a year-over-year increase of 37% [1] - Operating profits reached $456 million, a significant increase of 76% compared to the previous quarter [1] Digital Financial Services - The digital financial services brand was rebranded from SeaMoney to "Money," becoming a leading unsecured consumer credit service in Southeast Asia and expanding into Brazil [2] - Over 4 million new borrowers were added in Q1, with active users exceeding 28 million, a year-over-year increase of over 50% [2] E-commerce Performance - Advertising revenue in the e-commerce segment grew by over 50% year-over-year, with average monthly active buyers increasing by over 15% [3] - The company launched instant delivery services in key cities in Indonesia and introduced a paid membership program that attracted over 1 million subscribers by the end of March [3] - Sea aims for a 20% growth in GMV for the year, driven by the potential in the Brazilian market [3] Digital Entertainment Strategy - The collaboration between "Free Fire" and "Naruto" launched in January 2025, marking the largest anime IP collaboration to date, which successfully attracted new users and re-engaged lapsed players [4][5] - The game "Free Fire" achieved daily active users close to peak levels seen during the pandemic [5] - The company is expanding its game portfolio, with the release of "Delta Force Mobile" in April 2025, which has already garnered over 10 million downloads [5]