本地生活业务出海

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跨境支付成关键!移卡探索新业务增量,推进本地生活业务出海
Hua Xia Shi Bao· 2025-08-26 02:04
Core Insights - The integration of content and local life services has led to a growing demand for digital solutions among businesses, with payment institution Yika becoming a key driver for merchant growth [1][2] - Yika's international strategy focuses on expanding its payment services overseas, enhancing its digital merchant solutions, and creating a service ecosystem for merchants [1][3] Group 1: Business Operations and Solutions - Yika has partnered with various merchants to provide a unified payment system that supports nearly 20 payment methods, improving operational efficiency and customer experience [2][4] - The company offers features like rapid settlement and automatic reconciliation, which have improved cash register efficiency by approximately 40% and reduced reconciliation time from three days to the same day [5] - Yika's solutions also include data analysis tools that help merchants understand customer demographics and transaction patterns, aiding in business decision-making [5] Group 2: Marketing and Customer Engagement - Yika is leveraging platforms like Xiaohongshu (Little Red Book) for marketing, helping merchants attract mainland Chinese tourists through targeted promotions and influencer collaborations [6][7] - The company has become an official service provider for Xiaohongshu, focusing on the restaurant and entertainment sectors to enhance customer engagement and drive foot traffic [7][8] Group 3: International Expansion and Compliance - Yika is expanding its operations in international markets, including Hong Kong, Singapore, and Japan, while ensuring compliance with local regulations and adapting to cultural differences [10][11] - The company has obtained various licenses to operate in these regions, allowing it to provide a range of payment services, including cross-border remittances and currency exchange [11][12] - Yika's CEO emphasizes a long-term value creation approach rather than short-term profit, aiming to build a sustainable ecosystem for small and micro businesses [9][12]
跨境支付成关键!移卡探索新业务增量,推进本地生活业务出海丨五篇大文章调研行
Hua Xia Shi Bao· 2025-08-25 05:37
Core Insights - The integration of content and local life services has led to a growing demand for digital solutions among businesses, with payment institution Yikaka becoming a key driver for merchant growth [1][2] - Yikaka's international strategy focuses on expanding its payment services overseas, enhancing its digital merchant solutions, and creating a service ecosystem for merchants [1][8] Group 1: Payment Solutions and Merchant Experience - Yikaka's YeahPay supports nearly 20 payment methods, addressing the needs of mainland Chinese customers in Hong Kong [2][3] - The collaboration with Yikaka has improved cash register efficiency by approximately 40%, and the time for headquarters reconciliation has been reduced from three days to the same day [5][6] - Yikaka integrates SaaS systems with payment terminals to ensure transaction data accuracy and improve operational efficiency for merchants [3][4] Group 2: Marketing and Customer Engagement - Yikaka is leveraging platforms like Xiaohongshu and Dazhongdianping to attract mainland tourists, with a significant increase in the proportion of mainland visitors to 30% at certain locations [6][7] - The company employs a strategy of inviting both large and small influencers for marketing, optimizing traffic conversion through data analysis [7][8] - Yikaka's local life open platform has become an official service provider for Xiaohongshu, focusing on various core scenarios to assist merchants in content creation and traffic conversion [7][8] Group 3: Long-term Strategy and Compliance - Yikaka emphasizes a long-term approach to business, focusing on value creation rather than short-term profits, with a commitment to understanding local cultures and regulatory environments [10][12] - The company has obtained various licenses in different regions, including Hong Kong, Singapore, and Japan, to ensure compliance and expand its service offerings [11][12] - Yikaka's overseas business has seen robust growth, with a GPV transaction volume exceeding 15 billion RMB in the first half of the year, surpassing the total for the previous year [12]