信中回顾了2025年经营状况，称公司通过"三控"实现战略聚焦，盈利能力持续提升，增长质量有所改 善。 据悉，元气森林整体业绩已连续三年保持两位数增长。具体品类表现来看，维生素水成为增速最高的单 品，2025年同比增长128%；冰茶系列次之，增长56%。维C橙味与夏黑葡萄味气泡水同比增长52%，好 自在系列与外星人电解质水分别增长36%和34%。 渠道数据方面，截至2025年底，元气森林合作网点突破128万家，全年净增12万家；新增覆盖城市64 个。 针对2026年，信中未提出新的扩张规划，而是延续"不折腾、练内功、求实效"的思路。此外，公司重申 回归商业本质，强调组织效率与创新运营的融合。 以下是内部信原文： 亲爱的元气伙伴们： 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 2月13日，近日，元气森林创始人唐彬森发布题为《专注，聚焦，以不变应万变》的内部信，提出新一 年"不折腾、练内功、求实效"的工作基调。 大家好！ 九年征程，风雨兼程。站在2026年的起点，回望刚刚过去的2025年，我们共同经历了许多挑战，取得了 一些扎实的进步。公司盈利能力得到持续提升，增长的质量和效率比过去几 ...

Core Insights - The company emphasizes a focus on "not stirring, honing internal skills, and seeking practical results" for 2026, reflecting a pragmatic approach to business development [1][9] - The beverage industry is characterized as a long-distance race requiring patience and consistent effort, with a commitment to product quality and user service as the fundamental direction [1][2] Financial Performance - The company reported continuous improvement in profitability and a noticeable enhancement in growth quality during 2025, achieved through strategic focus on cost control, price management, and SKU management [2][3] - The company acknowledges that while it has made significant strides, the market environment remains challenging, and building risk resilience is essential for future success [2] Operational Strategy - The company has implemented a "three controls" strategy: controlling costs, controlling pricing, and controlling SKUs, which is seen as a proactive focus rather than mere contraction [2][3] - Enhancements in channel operations and supply chain efficiency have been pivotal, with ongoing investments in infrastructure such as the new factory in Henan and the second phase in Tianjin [3][4] Product Development - Core product categories, particularly sparkling water, are showing strong growth, with a focus on providing clear and valuable product choices for users [3][4] - The company is committed to deepening its core product offerings and expanding into overseas markets with patience and determination [3][4] Management Philosophy - The company stresses the importance of returning to the essence of business, respecting industry rules, and maintaining a focus on efficiency, cost, and user experience [5][6] - A high-efficiency organizational structure is being built, emphasizing trust, responsibility, and a results-oriented culture to support product quality [6][7] Future Outlook - The company does not plan to pursue new expansion strategies but will continue to refine its existing operational methods and principles [8][9] - The focus will remain on creating valuable products for users, with a commitment to continuous improvement and practical results [8][9]