中新网广州10月11日电 题：从"活化石"到"金钥匙" 广东古树名木激活绿美经济 作者 程景伟 林荫 从"活化石"到"金钥匙" 广东古树名木激活绿美经济 在南粤大地，一株株古树名木如时光的守望者，正被赋予新使命。 广东现有古树名木8.5万余株。据广东省林业局介绍，该省以绿美广东生态建设为引领，创新探索古树 名木保护与经济发展的深度融合，通过机制创新、文旅融合、产业赋能等路径，探索出"生态+产业+文 化"融合发展模式。 古树公园成生态文旅热点 在韶关市仁化县红锥古树公园，59株百年红锥古树自然分布，树冠如伞，遮蔽烈日。园内设有清泉、景 观亭、园林小桥等配套功能性设施，集古树保护、文化体验、休息游憩、自然教育等功能于一体，成为 村民纳凉、游客"打卡"的好去处。 截至2024年底，仁化县累计建成13个绿美古树公园。这些古树公园催热了当地乡村旅游，带动民宿产业 兴起，形成了"护树增收"的良性循环，成为粤北生态旅游新名片。 近年来，广东将古树保护与文旅融合推向纵深，全省累计建成210个古树公园，通过完善森林步道、休 憩平台、解说系统等设施，推动"生态资源"向"富民资产"转化。这些扎根乡土的绿色空间，不仅成为市 民和游客 ...

广东创新古树保 护利用 激活绿 美经济新引擎_ 南方+_南方plus 古树公园成生态 文旅热点 这些穿越千年 的"绿色活化 石"正加速蜕 变，成为乡村振 兴的"金钥匙" ， 持续释放绿美经 济的澎湃红利。 到，广东现有古 树名木8.5万余 株，广东以绿美 广东生态建设为 引领，创新探索 古树名木保护与 经济发展的深度 融合，通过创新 机制、文旅融 合、产业赋能等 路径，探索 出"生态+产业 +文化"的融合发 展模式。如今， 在韶关市仁化县 红锥古树公园， 59株百年红锥古 树自然分布，树 冠如伞遮蔽烈 日，园内设有清 泉、景观亭、园 在南粤大地，一 棵棵古树名木如 时光的守望者， 正被广东赋予新 使命。日前，南 方农村报记者在 省林业局了解 江门小鸟天堂。阮国志摄 林小桥等配套功 能性设施，集古 树保护、文化体 验、休息游憩、 自然教育等功能 于一体，成为村 民纳凉、游客散 步的好去处。截 至2024年底，仁 化县累计建成13 个绿美古树公 园，其中大井村 爱情主题公园每 年为村集体增收 超20万元。这些 古树公园催热了 当地乡村旅游， 带动民宿产业兴 起，形成了"护 树增收"的良性 循环，成为粤北 生态旅游 ...

Core Viewpoint - The establishment of an industrial city in the Nile State, focusing on food processing and packaging, is expected to enhance local production capabilities and create job opportunities [1] Group 1: Industrial Development - The Nile State governor announced the construction of an industrial city in Shendi, covering an area of 80,000 square meters [1] - The industrial city will host 26 factories primarily focused on food packaging and processing [1] Group 2: Product Focus - The factories will produce a variety of products, including white and red meat products, dairy products, bottled water, sparkling water, juices, and cooking oil [1]

Core Viewpoint - Liu Xiaodong, the controlling shareholder of Bairun Co., has transferred 6.01% of his shares to Liu Jianguo for 1.47 billion yuan, marking his first significant reduction since 2019 amid declining sales in the pre-mixed cocktail segment and the nascent whiskey business [1][2][4]. Group 1: Share Transfer Details - Liu Xiaodong transferred 63 million shares, representing 6.01% of the total share capital, to Liu Jianguo at a price of 23.337 yuan per share, which is a 7.54% discount to the closing price of 25.24 yuan on September 10 [1][2]. - Following the transfer, Liu Xiaodong retains a 34.58% stake in Bairun Co., while Liu Jianguo becomes a significant shareholder with 6.01% [1][2]. - Liu Jianguo's acquisition is characterized as a long-term financial investment, with no intention to participate in company management or appoint board members [2]. Group 2: Business Performance and Challenges - Bairun Co. has experienced a continuous decline in its main business, with a 6.61% revenue drop in 2024 and an 8.56% decline in the first half of the year [4][5]. - The revenue from pre-mixed cocktails, including sparkling water, was 2.677 billion yuan in 2024, down 7.18% year-on-year, with sales volume decreasing by 8.81% [4][5]. - The company faces significant challenges in sales channels, primarily relying on offline sales, which have been impacted by reduced foot traffic in supermarkets [5]. Group 3: Whiskey Business Potential - Bairun Co. is expanding its whiskey production capacity, having raised funds for whiskey aging projects, with an expected increase of 33,800 kiloliters in whiskey raw material capacity [6][7]. - The company plans to launch two whiskey products in November 2024, with additional products scheduled for release in 2025, indicating a potential shift in focus to whiskey as a second growth curve [7][8]. - The domestic whiskey market is highly competitive, with foreign brands dominating and a growing number of local companies entering the market [7][8].

Core Insights - The opening of new supermarket brands in Yangzhou, such as Sam's Club, has generated significant public interest and anticipation for additional brands like Fat Donglai and Aoleqi to enter the market [1][6] - The local supermarket landscape is undergoing a transformation, with existing stores adapting to new competition and consumer preferences [10][11] Industry Developments - The introduction of membership-based supermarkets like M Membership Store and Hema Fresh has diversified the product offerings and improved service quality, attracting more consumers [8] - M Membership Store features 3,000 stock-keeping units across over 20 categories, including exclusive private label products and various value-added services [8] - Hema Fresh focuses on seasonal ingredients and offers delivery services within a 3-kilometer radius, appealing to younger consumers [8] Company Strategies - Local supermarkets, such as Jin Cheng Wanjia, are responding to competition by creating dedicated sections for popular brands like Fat Donglai and Aoleqi, enhancing their product range [2][4] - Jin Cheng Wanjia plans to revamp its stores by optimizing product structure and introducing a "supermarket + dining" model to provide more choices for consumers [4][10] - Other local supermarkets are also adjusting their strategies by increasing the proportion of imported goods, offering customized products, and enhancing online sales channels [10][11] Market Dynamics - The entry of new brands has led to a reshaping of the supermarket market in Yangzhou, resulting in increased competition and the need for existing players to innovate [8][11] - Some traditional supermarkets are closing down in response to the competitive pressure, indicating a shift in consumer preferences and market dynamics [10] - The ongoing changes in the supermarket landscape are expected to provide consumers with more choices and improved shopping experiences [11]

Core Insights - The Chinese soft drink industry has undergone three major development stages: dominance of carbonated drinks, diversified growth, and structural growth [1][2] - The current competitive landscape is intense, with traditional leaders maintaining advantages while emerging segments are also making significant breakthroughs [2][3] - Future trends indicate a shift towards health-oriented and functional products, with high growth potential in bottled water, sugar-free tea, and energy drinks [3][4] Historical Overview - The industry initially saw the dominance of carbonated drinks until the mid-1990s, led by international giants like Coca-Cola and Pepsi [1] - From 1995 to 2014, the market diversified with local brands emerging and consumer demand for various categories increasing [1] - Since 2015, the rise of the middle class has led to differentiated consumption demands, with bottled water and functional drinks continuing to grow [1] Current Landscape - Major players are leveraging "big product iteration and scene penetration" to build competitive advantages, with significant single products emerging in various segments [2] - Key players in bottled water include Nongfu Spring and Master Kong, with respective market sizes of 16 billion and 12.1 billion [2] - The energy drink segment is led by brands like Red Bull and Dongpeng, with market sizes of 20 billion and 13.3 billion respectively [2] Future Trends - The bottled water packaging rate in China is expected to rise from 14.4% in 2023 to 18.9% by 2028, indicating a clear long-term growth trajectory [3] - The sugar-free tea segment is seeing significant growth, with brands like Dongfang Shuye achieving over 10 billion in market size [3] - Energy drinks are expanding into Southeast Asia, with local partnerships being crucial for market penetration [3] Investment Recommendations - Companies like Dongpeng Beverage and Nongfu Spring are recommended for their strong positions in high-growth segments [4] - The focus is on companies that can adapt to health and functional trends while maintaining strong single product capabilities [4] - Attention is also drawn to potential investments in China Resources Beverage and IFBH due to their emerging market presence [4]

Investment Rating - The report maintains an "Add" rating for the soft drink industry [1] Core Insights - The Chinese soft drink industry has evolved through three main stages: the dominance of carbonated drinks, diversified growth, and structural growth driven by the rise of the middle class and differentiated consumer demands [11][23] - Leading companies in the soft drink sector are innovating and creating billion-yuan products, establishing competitive advantages through product iteration and market penetration strategies [30][33] - The future of the industry is expected to focus on health and functionality, with high growth potential in categories such as bottled water, sugar-free tea, energy drinks, and emerging segments like electrolyte water and coconut water [36][41] Summary by Sections Historical Overview - The soft drink industry in China has transitioned from a carbonated drink-dominated phase (before the mid-1990s) to a diversified growth phase (1995-2014), and currently to a structural growth phase (2015-present) [11][23] - The market saw significant growth in various segments, with carbonated drinks holding over 50% market share until the mid-1990s, followed by a surge in demand for juices, tea drinks, bottled water, and plant-based beverages [11][18] Current Landscape - The competition in the soft drink industry is intense, with traditional leaders maintaining advantages while new entrants are breaking through in emerging segments [30] - Key segments such as bottled water, tea drinks, and energy drinks are expected to sustain good growth rates, with the top three companies in each segment holding significant market shares [32][33] Future Outlook - The report identifies health and functionality as the main trends driving the industry forward, with specific growth opportunities in bottled water, sugar-free tea, energy drinks, and new categories like electrolyte water and coconut water [36][41] - The bottled water segment is projected to see an increase in packaging rates from 14.4% in 2023 to 18.9% by 2028, indicating a long-term growth trajectory [41][60] - The sugar-free tea segment is expected to grow significantly, with current penetration rates still low compared to markets like Japan [66][70] Investment Recommendations - The report recommends investing in companies like Dongpeng Beverage and Nongfu Spring, while also keeping an eye on China Resources Beverage and IFBH, as they are well-positioned in high-growth segments [1][36]

Core Insights - The core competition in beverage innovation is not merely about taste or functional segmentation, but about returning to the product itself and ensuring quality [1][15] - The market for traditional Chinese health drinks, particularly the "Good Zizai" series, has seen significant growth, with market size increasing from 0.1 billion in 2018 to 4.5 billion in 2023 [1][3] - The rise of health-conscious consumers has led to a decline in sugary beverages, with the no-sugar beverage market experiencing a surge, resulting in over 157 types of no-sugar tea drinks available in 2023 [3][10] Company Strategy - "Good Zizai" aims to combine traditional cooking methods with modern production techniques to create a product that retains the natural flavors and nutritional value of ingredients [6][13] - The brand has achieved significant sales milestones, with over 1 billion in sales within four months of launch, and a market share of 58.6% projected for 2024 [5][10] - The company emphasizes the importance of product quality and consumer feedback, focusing on creating a product that resonates with the target demographic of young consumers [10][11] Market Dynamics - The market for Chinese health drinks is becoming increasingly competitive, with a notable presence of major beverage brands and a trend towards price wars due to product homogeneity [9][10] - The industry is experiencing a bifurcation, with low-sugar and basic products dominating the market while high-margin functional products face limited acceptance [9][10] - The ongoing trend of health-conscious consumption is expected to continue driving market expansion, with consumers willing to pay a premium for perceived health benefits [14][15]

Core Insights - The 2025 Outbound Conference held in Zhejiang focused on the theme "From Craftsmanship to the World," addressing key topics such as "certainty in uncertainty" and "doing business globally" [2][4] - The conference highlighted the evolution of Chinese companies from "Made in China" to "Created in China" and now to "Belief in China," emphasizing the importance of technology in redefining industry standards [6][8] Group 1: Conference Highlights - The conference gathered experts and industry leaders to discuss trends in outbound business, regional policies, brand strategies, and cultural integration [2][4] - Zhejiang province aims to support outbound enterprises through an overseas service system and deepening BRICS cooperation [2][4] Group 2: Key Strategies for Outbound Success - Successful outbound companies share three common traits: clear strategic planning, deep market insights, and sustained strategic determination [8] - Key factors for Chinese companies' outbound success include product technology uniqueness, deep localization capabilities, and long-term strategic patience [8] Group 3: Industry Perspectives - The food and beverage sector faces challenges such as precise user research, distinct cultural symbols, and stringent compliance requirements [11] - Companies like Zhengtai New Energy are advancing through a clear path of "products going out," "brands going out," and "production capacity going out," promoting a win-win model for globalization [15] Group 4: Market Opportunities - The Middle East, particularly Dubai, is highlighted as a prime destination for Chinese companies due to its favorable business environment, tax incentives, and strong economic growth [10][49][52] - The UAE's capital, Abu Dhabi, has seen a shift towards a non-oil economy, making it an attractive option for Chinese enterprises looking to expand [49] Group 5: Cultural and Compliance Considerations - Cultural understanding and compliance with local regulations are crucial for successful market entry, especially in diverse regions like the Middle East [61][62] - Companies must adapt their talent strategies based on their development stages, focusing on marketing talent during the initial phase and local experts during brand-building [62]

Core Insights - The founder Zhou Fuyou's return to Zhou Hei Ya has not immediately reversed the company's declining performance, leading to a brand rejuvenation effort aimed at making the brand "younger and more interesting" [2][19] - Zhou Hei Ya is facing dual challenges of weak core business performance and chaotic cross-industry ventures, with the brand being labeled as a "price assassin" by young consumers due to high prices [2][19] Group 1: Management Changes and Challenges - Zhou Fuyou's return initiated significant internal changes, including a restructuring of the management framework and a shift towards micro-management to address performance issues [3][7] - Despite achieving revenue and net profit growth in 2023, Zhou Hei Ya fell short of its profit target of 200 million yuan, primarily due to weakened consumer demand in the fourth quarter [6][19] - The company has seen a drastic increase in store numbers from 1,255 in 2019 to 3,816 by the end of 2023, but this rapid expansion has led to challenges in maintaining product quality and brand reputation [12][19] Group 2: Financial Performance - In 2024, Zhou Hei Ya's revenue dropped to 2.451 billion yuan, a decline of 10.66% year-on-year, with net profit falling to 98 million yuan, down 15.03% [19] - The average revenue per store decreased significantly from 2.1 million yuan in 2019 to 590,000 yuan in 2023, indicating the impact of increased competition and operational inefficiencies [16][19] Group 3: Brand Rejuvenation and Strategy - Zhou Hei Ya has launched a brand rejuvenation strategy, focusing on modernizing packaging and store design to attract younger consumers [22][25] - The company is attempting to balance its classic offerings with innovative products, but marketing efforts have been criticized for lacking depth and failing to connect with consumers [26][27] - Plans for international expansion into Southeast Asia are underway, but challenges such as taste adaptation and local competition pose significant risks [27][28]