2025年，元气森林依然在坚持自己的"变与不变"。 文/王璨 曾提出"慢即是快"，"反常识"的元气森林亦在用"不变"掌控"变"。由此，当原材料价格波动、市场需求 多变等挑战在快消业"横行"，这些供应商起始于无糖之势未燎原之时的心声，不但未改"对的时间遇到 对的人"这一判断，还在时间的沉淀下更加坚定。 元气森林手持的扩音器也是关键。一如元气森林创始人唐彬森在近日公司2025年供应商大会上所 言："这两年，正是凭借信任伙伴的精神，我们与不少合作伙伴共同实现了行业内的突破。很多事情， 只有大家一起干，才能把船划得更快。"与此同时，其也强调，只有在规则清晰、信任充足的前提下， 成本优化、技术迭代和绿色制造才能具备长期性。 数据的"变"表现直观：整体业绩连续三年保持双位数增长，今年达到26%，且电解质水、冰茶、好自 在、维生素水、气泡水组合升幅更甚，同比分别提高34%、56%、36%、128%及52%。 但格局与协同原则的"不变"烙印得愈发深刻——"现在的元气，跟其他同类品牌比起来，既有共性的渠 道布局，又有自己突出的渠道优势，竞争力越来越强了。不过，元气同事身上的气质一直没变，就是倾 听、开放，不管是沟通还是协作，都 ...

今年大会上，品牌建设也被反复提及。在部分品类山寨现象仍存的背景下，元气森林强调将继续加 强品牌规范、渠道秩序和市场监管能力，以提升产品与运营体系的长期稳定性。管理层认为，品牌一致 性有助于降低渠道风险、提升经销商信心，并构筑更稳固的市场壁垒。 截至目前，元气森林的产品已进入全球 40 多个国家和地区。在社交平台，"全世界偶遇元气森 林"的分享正在增多，部分新品也在海外终端测试中获得初步反馈。唐彬森在大会尾声表示："我们坚定 相信中国市场，相信中国人会吃得更好、喝得更好。" 2025年11月17日，元气森林全国经销商大会在珠海闭幕。会上公布的数据显示，2025 年品牌整体 业绩同比增长26%，连续三年保持双位数提升，增速约为快消行业整体水平的四倍。在竞争加剧、消费 结构快速变化的行业环境中，这一表现尤为引人关注。 今年大会的一个关键信号，是产品力与研发体系的持续深化。根据尼尔森数据，气泡水、电解质 水、中式养生水、减糖茶等健康化饮品在2025年仍保持较高水平增长，这些恰是元气森林多年前便开始 深耕的赛道。今年，外星人电解质水同比增长 34%，冰茶系列同比增长 56%，维生素水增幅更达到 128%。在大会现场，唐 ...

眼看气泡水市场收缩，元气森林也变了。 "我叫唐彬森，无糖饮料的'唐'，元气森林的'森'"，2021年，元气森林创始人唐彬森在央视《对话》栏目中这样介绍自己，当时他的公司仅成立5年， 就创造出气泡水这一现象级大单品。 有零售店老板在与《国际金融报》记者交流中直言，"元气森林现在不高端了"，他指的是冰茶的定价，这是公司目前第二大单品。 公司在会上宣布一则战略调整，北海牧场将从集团主体中拆分独立，后续会引入经验丰富的管理团队，推动品牌独立运营，而元气森林将聚焦于饮料 产品的研发。 业绩方面，今年以来元气森林整体业绩同比增长26%，连续三年保持双位数增长。 据公开信息，2023年其就实现百亿规模，去年约117亿元，以此粗略推算，今年元气森林业绩将在140亿元以上。这一规模可以跻身中国饮料行业前 十，在同类上市公司中，怡宝母公司华润饮料的体量与之最接近。 与华润饮料不同的是，元气森林已不再依赖一款单品。"现在的产品组合更加多元、稳健，包含无糖产品、低糖减糖产品，产品结构也更有前景。"唐 彬森在经销商大会上如是说。 元气森林正努力减少对原有大单品气泡水的依赖，一个细节在于，经销商大会上展示了一批数据：外星人电解质水今年销 ...

Core Insights - The article highlights the strategic decision by Yuanqi Forest to split its dairy brand Beihai Pasture from the main group, aiming to focus on its core beverage sector while allowing Beihai Pasture to specialize in the health dairy market [1][3]. Group 1: Strategic Focus - Yuanqi Forest will concentrate resources on core beverage categories such as sparkling water, electrolyte water, and iced tea, while Beihai Pasture will focus on low-temperature yogurt products [3][5]. - The split is seen as a typical practice in the consumer goods industry to "focus on the main track and strengthen productism," reinforcing Yuanqi Forest's core competitiveness after exploring multiple categories [1][5]. Group 2: Development and Innovation - Beihai Pasture aims to innovate around health, committing to developing functional and enjoyable yogurt products to meet consumer demands for healthier dairy options [3][5]. - Yuanqi Forest plans to maintain a humble approach by learning from industry veterans and ensuring product quality through an internal "accompaniment testing" mechanism, where new products are tested by employees before market release [5]. Group 3: Market Position and Growth - Yuanqi Forest's products are now available in over 40 countries, with core products like sparkling water becoming popular among international consumers [5]. - The company expresses confidence in the potential of the Chinese market, believing that more excellent health brands will emerge in the beverage industry [5].

Core Insights - The article highlights the strong performance of Yuanqi Forest, which achieved a 26% year-on-year growth in 2025, significantly outpacing the fast-moving consumer goods (FMCG) industry growth rate of 4.8% [2][4]. Product Strategy - Yuanqi Forest is transitioning from a "single hit product" strategy to a "full product matrix," introducing various beverages such as sparkling water, electrolyte water, vitamin water, and reduced-sugar tea to meet the rising health consciousness among consumers [4][5]. - The company emphasizes the importance of product quality and innovation, with a focus on creating functional and healthy beverages. The R&D team has conducted over 500 iterations to enhance their sparkling water offerings [5][6]. Innovation and Development - Yuanqi Forest employs a unique production process, such as using -196°C liquid nitrogen technology for its iced tea, ensuring a balance between taste and health by reducing sugar without compromising flavor [6][14]. - The company has established a mechanism called "accompaniment testing," where employees regularly consume new products and provide feedback, ensuring continuous improvement [15]. Market Expansion and Channel Strategy - The company has a clear channel strategy, focusing on digital management and optimizing product offerings based on consumer preferences. This approach enhances channel efficiency and supports product development [7][11]. - Yuanqi Forest has expanded its market presence globally, with products available in over 40 countries, gaining recognition and popularity among international consumers [7][8]. Long-term Vision and Philosophy - The founder emphasizes a long-term commitment to creating "loving good products," adhering to six principles that prioritize meaningful ingredients and consumer health [13][14]. - The company aims to maintain a humble approach, learning from industry veterans while focusing on product quality and brand integrity [16][17].

在产品方面，元气森林正从"单一爆款"向"全线产品矩阵"转变。打造爆款后，元气森林研发团队打造出 全新升级的气泡水；外星人电解质水发展"稳扎稳打"，在功能性饮料市场已构建起电解质产品矩阵，同 时外星人维生素系列也迎来了爆发式增长。 未来，元气森林将通过气泡水的口味升级和外星人电解质水的体验升级巩固基本盘，并借助含气苏打水 和外星人超能水开辟全新赛道。自2019年起，元气森林积极推动好产品"走出去"，目前已在全球40多个 国家和地区上架，其气泡水等产品获得海外消费者广泛认可。 在大会上，元气森林创始人唐彬森强调 "做饮料是慢活，需以耐心和信心沉淀，为中国人创造传递有爱 的好产品"。他进一步表示："饮料公司的核心就是'品牌 + 好产品'，坚守这些常识与正道，做好基础工 作，就会有未来。" 责任编辑：何俊熹 11月18日，近日，元气森林召开了2025年经销商大会，其整体业绩实现同比26%增长，连续三年保持双 位数增长。 ...

Core Insights - The founder of Yuanqi Forest, Tang Binsen, announced a significant strategic adjustment during the 2025 dealer conference, which involves the separation of the dairy brand Beihai Pasture from the main group to operate independently [1] - Beihai Pasture will focus on low-temperature yogurt and enhance research and development to provide better functional yogurt experiences for consumers [1] - Yuanqi Forest will concentrate its resources on its core beverage categories, including sparkling water, Alien Electrolyte Water, and iced tea, while increasing investment in product development [1] Company Strategy - The decision to split Beihai Pasture is part of Yuanqi Forest's strategy to strengthen its core beverage market competitiveness after exploring multiple product categories [1] - The focus on "focusing on the main track and strengthening productism" is seen as a crucial direction for consumer goods companies to enhance operational certainty [1] - Yuanqi Forest is expected to maintain double-digit growth in 2025, driven by its relentless pursuit of product quality and deep resonance with young consumers regarding health, functionality, and emotional value [1]

Core Insights - The founder of Yuanqi Forest, Tang Binsen, announced a significant strategic adjustment during the 2025 dealer conference, which involves the independent separation of the dairy brand Beihai Pasture from the main group [1] - Beihai Pasture will focus on low-temperature yogurt and enhance research and development to provide better functional yogurt experiences for consumers [1] - Yuanqi Forest will concentrate its resources on core beverage categories such as sparkling water, Alien electrolyte water, and iced tea, while increasing product development investments [1] Company Strategy - The separation of Beihai Pasture is seen as a key step for Yuanqi Forest to strengthen its competitiveness in the core beverage market after exploring multiple product categories [1] - The company aims to enhance operational certainty by focusing on its main beverage track and reinforcing product-centric strategies [1] - Yuanqi Forest is projected to maintain double-digit year-on-year revenue growth in 2025, driven by its relentless pursuit of product quality and deep resonance with young consumers regarding health, functionality, and emotional value [1]

2025年11月17日，珠海召开的元气森林全国经销商大会上，一组亮眼数据引发行业关注：在快消行业整体增速仅4.8%的背景下，元气森林实现连续三年双 位数增长，2025年整体增速达行业平均水平的4倍，其中维生素水同比暴涨128%，冰茶系列增长56%，气泡水核心口味增长52%。创始人唐彬森以"慢即是 快"的产品哲学，揭开了这份稳健增长的密码："做饮料是个慢活，唯有沉下心打磨好产品，才能穿越市场周期，给中国人创造真正有爱的饮品。" 以 "慢"立根：产品主义穿越行业周期 如今的元气森林，早已摆脱"气泡水单品依赖"，成长为产品矩阵日趋成熟的稳健型品牌。经销商大会上，唐彬森用"产品组合更加稳健、产品结构更加有前 景、产品储备更加有信心"三个"更加"，诠释了品牌的成长底气。这份底气，源于对"什么火就做什么"的行业浮躁心态的拒绝，更源于对"有爱产品六原 则"的长期坚守。 这六项原则，构成了元气森林的产品底色："加一点"有益成分让饮水更具价值，"减一点"负担成分契合健康需求；以对待家人的细致精打细算做产品，以长 期陪伴的心态深耕用户体验；追求接近手工现做的原生口感，打造兼具美感与时代符号的包装设计。那些当初看似"缓慢"的决策— ...

Core Insights - The company achieved a remarkable 26% year-on-year growth in 2025, marking three consecutive years of double-digit growth in the competitive beverage industry [1] - The founder emphasized a patient and confident approach to product development, highlighting the importance of creating quality products for consumers [1] Product Strategy - The company has developed a diverse product matrix that includes sparkling water, electrolyte water, reduced-sugar tea, and traditional Chinese wellness drinks, aligning with the health and functional consumption trends [1] - Specific product performance includes a 128% increase in vitamin water, a 56% increase in the iced tea series, and a 52% increase in certain flavored sparkling waters [1][2] Product Development - The company has invested in over 500 technical innovations to enhance the sparkling water experience and utilized advanced techniques like -196°C liquid nitrogen for the iced tea series to maintain flavor while reducing sugar [2] - The product lineup includes differentiated offerings such as 0-sugar and low-sugar versions of electrolyte water, catering to various hydration needs [2] Channel Strategy - The company views distributors as partners and has committed to stabilizing market prices and enhancing customer profits, ensuring long-term benefits for channel partners [3] - Digital empowerment initiatives include upgrading the "Ark" project for market expansion and implementing a comprehensive management system for better market control [3] Distributor Success Stories - Distributors have shared positive experiences, with one achieving profitability after initial losses due to the strong market potential of the company's products [4] - Another distributor noted a significant market share for the company's products in a challenging region, demonstrating the brand's growth and acceptance [4] Future Outlook - The company aims to continue its focus on product quality and innovation, believing in the potential of the beverage market and the Chinese consumer [5] - Plans for 2026 include further product upgrades and the introduction of new categories, with a commitment to expanding both domestic and international markets [5][6]