转自：成都日报锦观 对适用《清单》的市场主体，原则上应积极运用说服教育、劝导示范、警示告诫、指导约谈等非强制性 方式，督促其依法合规经营。对完成整改的，可适时开展案件回访，巩固整改成效，引导市场主体自觉 守法。对拒不改正或整改后再犯的，应依法予以处罚。 在判定标准上，《清单》要求结合违法行为的事实、性质、情节、社会危害程度以及证据进行综合判 断，大体分为"违法行为轻微""初次违法""及时改正""没有危害后果"与"危害后果轻微"的判定。 "小微企业、初创企业团队不完善，很容易不经意触碰轻微违法红线，新的政策措施给了企业纠错机 会。"成都某电商企业负责人李先生向记者分享了一个案例，假如企业搭建官网宣传产品时使用"首 选"二字，因违反广告法被投诉，将面临20万元至100万元罚款。根据《清单》，发布广告使用"国家 级""最高级""最佳"等用语，若未造成危害后果或危害后果轻微且能及时改正，可适用"首违不罚"。 此次公示的《清单》涵盖八个市场监管领域，共明确315项可享柔性监管的轻微违法行为，覆盖公平交 易（竞争、广告）、价格、食品安全、消保（商事登记、网监、消保）、药品安全（药品、医疗器械、 化妆品）、特种设备安全、知 ...

Core Viewpoint - The market regulatory authorities are implementing innovative "soft measures" to guide enterprises towards compliance, aiming to create a market ecosystem characterized by "good laws and governance, and orderly competition" [1][2] Group 1: Regulatory Measures - The State Administration for Market Regulation (SAMR) has completed competitive assessments for 20 key industries, including semiconductors, online payments, cloud services, and express delivery, providing insights for regulatory enforcement and business strategy adjustments [1] - SAMR has introduced a "Three Letters and One Letter" system to classify and address enterprise behavior risks, which includes a notification letter, a case filing letter, an administrative penalty decision letter, and a reminder letter [1] - The proactive regulatory approach has received positive social feedback, as evidenced by the public discussions with platform companies like Huolala, urging them to fulfill their antitrust compliance responsibilities [1] Group 2: Compliance Initiatives - The recently established Antitrust Compliance Classroom aims to deliver legal education directly to enterprises, utilizing a model that includes SAMR coordination, local engagement, expert presentations, and enterprise interaction [2] - The first session of the classroom focused on antitrust guidelines in the pharmaceutical sector, with subsequent sessions tailored for foreign and central enterprises [2] - SAMR plans to enhance a comprehensive regulatory mechanism centered on "risk warning + compliance guidance + precise regulation" to stimulate market vitality and support high-quality development [2]