Core Points - The collaboration between Beijing Tongrentang Century Advertising Co., Ltd. and Beijing Technology and Business University aims to enhance industry innovation through a joint mechanism established by the signing of the "Party Building Leading Industry Innovation Joint Construction Intent Agreement" [1][2] - The initiative focuses on organizational collaboration, talent cultivation, and the integration of industry, academia, and research [1][2] Group 1 - The first "Party Building Joint Construction" activity was held following the signing of the agreement, emphasizing the importance of enhancing the sense of responsibility and mission among party members [1] - The event included a visit to the China First Historical Archives, where participants engaged with the exhibition "Narrating the Community - Interactions and Integration of Various Ethnic Groups in the History of Beijing" [2] Group 2 - The partnership will provide internship opportunities in advertising media, exhibition display, and big data analysis for students at Beijing Technology and Business University, enhancing their professional experience [2] - Both parties plan to hold seminars on innovation and design of cultural products and advertising strategies, leveraging the expertise of university faculty to support the professional development of company employees [2] Group 3 - The university will invite industry experts to serve as external mentors, integrating real-world case studies into the curriculum and providing students with practical training and employment opportunities [2] - The collaboration aims to transition from activity-based cooperation to platform and ecological cooperation, establishing a model for school-enterprise collaboration in revitalizing time-honored brands in Beijing [2]

Core Insights - The digitalization wave is posing significant challenges to eye health, with over 2 billion people globally using screens for more than 8 hours daily, leading to a 35% incidence of dry eye syndrome [1] - The prevalence of dry eye syndrome in China is reported to be between 21% and 30%, making it a common ocular surface disease affecting public health and quality of life [3] Group 1: AI and Technological Innovations - The launch of the "Smart Eye Guardian" mini-program marks the introduction of China's first AI self-testing tool for dry eye, which analyzes user-uploaded images, videos, and symptom assessments [3] - The event also saw the establishment of the "Ophthalmic Technology Joint Transformation Center," aimed at leveraging Shanghai University’s research strengths for innovation in eye care [5] Group 2: Public Health Initiatives - The collaboration between Huaxia Eye Hospital Group and various partners aims to raise awareness about eye health, particularly among the 20-45 age group, who are at higher risk due to busy lifestyles and lack of awareness [7] - The initiative includes a "Good Eye" blueberry coffee product, where a portion of sales will be donated to public welfare projects, promoting a "consumption equals charity" model [7][10] Group 3: Future Directions and Goals - Huaxia Eye Hospital Group plans to engage over 50 hospitals in a month-long public health project focused on dry eye care, emphasizing the integration of medical expertise with consumer innovation [12] - The organization aims to transform eye health services from a reactive to a proactive approach, aligning with the Healthy China 2030 strategy to make quality eye care accessible to the general public [12]