Core Viewpoint - The article discusses the recent leadership change at Gree Electric Appliances, where Dong Mingzhu stepped down as the legal representative of its chip subsidiary, Zhuhai Zero Boundary Integrated Circuit Co., Ltd, signaling a potential shift in the company's governance and strategic direction [6][8][18]. Group 1: Leadership Change - Dong Mingzhu has stepped back from her role as the legal representative and chairman of Zhuhai Zero Boundary Integrated Circuit Co., Ltd, with Li Shaobin taking over [8][9]. - This change is seen as more than a routine corporate adjustment, given Dong's close ties to Gree and her previous hands-on approach to the company's chip business [10][22]. - The timing of this leadership transition raises questions about the future direction of Gree and whether it indicates a deeper power transfer within the company [20][22]. Group 2: Chip Business Growth - Zhuhai Zero Boundary was established in August 2018 with a registered capital of 1 billion yuan, focusing on integrated circuit chip design and sales [11][12]. - The chip business has seen significant growth, with cumulative shipments surpassing 100 million units by 2022 and projected revenues of 15 billion yuan in 2024, marking a 50% year-on-year increase [15][16]. - The chip division has become Gree's second-largest profit source, contributing nearly 11% to the group's total profit [15][16]. Group 3: Strategic Implications - Dong Mingzhu's departure from direct management roles is interpreted as a strategic move towards institutionalizing Gree's operations, transitioning from a founder-driven model to a more collaborative governance structure [40][43]. - Li Shaobin, her successor, is described as a typical "system cadre" who understands Gree's product and research culture, indicating a shift towards a management system that can sustain Gree's strategic vision [41][43]. - The article suggests that this transition may lead to a more stable and sustainable future for Gree, aligning with Dong Mingzhu's long-term vision for the company [44].