Core Viewpoint - The recent "fire sale" of the Cuijingtai Phase III project has sparked significant controversy, with original prices dropping from approximately 16,000 yuan per square meter to around 11,000 yuan per square meter, along with the offer of two free parking spaces, leading to intense protests from existing homeowners [1][5][7]. Group 1: Project Overview - Cuijingtai Phase III is located at the northeast corner of the intersection of Xichangan Street and Jingning Road, with a total area of about 45.3 acres and a total construction area of approximately 156,000 square meters [4]. - The project features a green space ratio of about 35% and includes 4 high-rise buildings, 2 small high-rise buildings, 1 villa, and 1 independent commercial building, primarily offering units ranging from 115 to 168 square meters [4]. - The average price at the time of launch was approximately 15,815 yuan per square meter [4]. Group 2: Homeowner Reactions - Homeowners expressed feelings of betrayal by the developer after discovering that the price of their units had dropped significantly just after delivery, with one homeowner reporting a loss of over 70,000 yuan on a 142 square meter unit [5][7]. - The sales response indicated that the lower prices were for "special price" units located on less desirable floors, but there has been no clear confirmation of this explanation [7]. Group 3: Market Context - The phenomenon of price reductions in the new housing market is often linked to long sales cycles and the need to clear inventory, particularly for older developments that are less competitive compared to newer projects with higher incentives [8][10]. - Developers are increasingly resorting to price cuts to improve cash flow, as prolonged unsold inventory leads to greater losses [10].

Group 1 - The core point of the article is that the Li Ka-shing family's company has significantly reduced the selling prices of properties in Huizhou, indicating a strategic shift in response to market conditions [1][3] - The sales personnel at the Longpu Garden project reported that the price for a 51 square meter unit has dropped from approximately 1.17 million yuan per square meter to around 7,800 yuan per square meter, representing a discount of about 34% [1] - The current selling price for the duplex units is reported to be between 12,000 and 13,000 yuan per square meter, which is a notable decrease from the previous average price of 16,400 yuan per square meter [2] Group 2 - The developer of the Longpu Garden project is Hutchison Whampoa Properties (Huizhou) Limited, part of the Li Ka-shing family business [3] - Other projects under Hutchison Whampoa, including those in Zhongshan, Guangzhou, and Dongguan, have also seen significant price reductions, indicating a broader trend in the company's pricing strategy [3] - Market analysts suggest that the price cuts are a response to increased competition and a shift in market dynamics, with new projects offering more competitive features and pricing [3]