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“拥抱消费新场景”系列报道|歌迷之城的“乐”动与活力
Sou Hu Cai Jing· 2025-07-18 14:31
Core Insights - The emergence of "Fan Economy" in Taiyuan, driven by concerts, is significantly boosting local consumption and tourism, transforming the city into a "Fan City" [1][9][39] - Taiyuan is leveraging its cultural heritage and concert events to create new consumption scenarios, enhancing the overall consumer experience [15][40] Group 1: Economic Impact - In 2024, concerts in Taiyuan are projected to generate a total consumption of 4.1 billion yuan, with ticket sales contributing 1.04 billion yuan, accommodation 700 million yuan, dining 339 million yuan, and shopping and entertainment 1.188 billion yuan [9][39] - The city is expected to host 32 concerts in 2024, attracting millions of fans and creating significant social media buzz around the events [9][39] Group 2: Consumer Experience - Fans attending concerts can enjoy free public transport and complimentary access to nine major tourist attractions with their concert tickets, enhancing their overall experience [9][40] - Local businesses are actively engaging with concert-goers by offering discounts and creating immersive experiences, such as themed photo opportunities and special promotions [20][23][39] Group 3: Cultural Integration - The integration of concerts with local tourism is evident, as fans are encouraged to explore Taiyuan's historical sites, such as the Jin Shrine, which has become a popular spot for fans [15][17] - The "Follow the Concert to Travel" model is gaining traction, promoting cultural heritage while driving tourism [15][39] Group 4: Future Prospects - The success of Taiyuan's concert-driven economy is prompting other cities in Shanxi Province, such as Datong and Jinzhong, to plan similar events, indicating a potential regional trend [39][40] - Taiyuan aims to further enhance its entertainment and tourism sectors by optimizing policies and developing related products to stimulate economic growth [40]