Core Viewpoint - Liu Qiangdong's recent appearances in major media, including a notable feature on CCTV's news broadcast, signify a remarkable turnaround in his public image and position within the business community, highlighting his commitment to ethical business practices and employee welfare [1][5][12] Group 1: Liu Qiangdong's Public Image - Liu Qiangdong's appearance on CCTV's news broadcast was unexpected and drew significant public attention, indicating a shift in his visibility and influence [1] - His participation in the Summer Davos Forum as a co-chair and the only representative from the internet sector underscores his elevated status among business leaders [5][7] - The contrast between his current prominence and his previous low profile at industry events illustrates a dramatic change in perception and recognition [3][5] Group 2: Business Philosophy and Practices - Liu Qiangdong advocates for a business model based on integrity, emphasizing fair treatment of employees and partners, as evidenced by his commitment to providing comprehensive social benefits [7][9] - The "Three Mao Five" theory proposed by Liu suggests a profit-sharing model where the majority of profits are distributed to partners and employees, promoting a collaborative business environment [9][10] - His approach to pricing and profit distribution, particularly in the home appliance sector, demonstrates a commitment to supporting brand partners and fostering mutual growth [10][12] Group 3: Industry Impact and Recognition - Liu Qiangdong's philosophy stands in stark contrast to prevalent practices in the industry, which often involve aggressive price competition and exploitation of workers [12][13] - His recent media appearances and public statements have resonated with audiences, positioning him as a role model for ethical business practices and corporate responsibility [12][13] - The recognition he received from major media outlets reflects a broader acknowledgment of the importance of sustainable and responsible business practices in today's economic landscape [12][13]

Core Viewpoint - Liu Qiangdong, the founder of JD.com, has been actively participating in public events, emphasizing the importance of profit-sharing and social responsibility in business operations [1][2]. Group 1: Liu Qiangdong's Recent Activities - Liu Qiangdong attended the 2025 Summer Davos Forum as a co-chair and has made several public appearances recently, including a speech at the National Youth Entrepreneurs Forum [1]. - He has introduced concepts such as "Zhengdao Success" and the "Sanmao Wu" theory, which advocates for profit-sharing with partners and team members [1]. Group 2: Business Philosophy and Financial Insights - The "Sanmao Wu" theory suggests that JD.com will only take 70% of the profits, leaving 30% for partners, and from the 70%, 35% is allocated to the team, with the remaining 35% for company development [1]. - In the home appliance sector, JD.com aims to maintain a net profit margin of 3%-4%, while brand manufacturers exceed 10% [2]. - JD.com's third-party platform transaction volume reached over 4 trillion yuan, with a net income of 115.88 billion yuan and a net profit of over 40 billion yuan [2]. Group 3: Support for Private Enterprises - Recent policies have been introduced to support private enterprises, with the implementation of the "Private Economy Promotion Law" providing legal protection for the development of private businesses [3]. Group 4: Company Operations - In 2023, Liu Qiangdong returned to JD.com to directly participate in decision-making and business innovation [4].

刘强东在回忆2009年进入大家电领域时介绍，2005年，整个中国家电品牌商的净利率不到两个点，但两大零售巨头净利率 却超过6%，毛利率超过了17%。他认为，在家电行业里面，品牌商创造的社会价值比零售商要高，京东在家电领域的净利 润则会控制在3%-4%，而中国家电品牌商净利率超过10%。 近期，刘强东多次提交"正道成功""三毛五"理论等理念。 重回一线后，京东创始人刘强东近期频繁现身公开场合。 6月25日，刘强东作为本届达沃斯论坛联席主席，参加了2025年夏季达沃斯论坛工商界代表座谈会。 这也是近期刘强东再次在官方活动中露面。一个月前，刘强东曾参加由全国工商联、共青团中央共同主办的第七届全国青 年企业家论坛并发表演讲。 近期，刘强东多次提交"正道成功""三毛五"理论等理念。"三毛五"理论即如果京东有机会获取一元利润，不会全部据为己 有，只拿走七毛，另外三毛留给合作伙伴；拿走的七毛，其中三毛五留给团队， 剩余三毛五用于公司持续发展。在6月17 日的分享会上，刘强东表示京东在产业链分工中一直遵循着"三毛五理论"，京东作为零售商，最多只能拿三分之一的利 润，而要把剩余的三分之二的利润让给品牌商，只有这样才能促进品牌商 ...

Group 1 - Liu Qiangdong, founder and chairman of JD Group, appeared at the Summer Davos Forum, representing the internet sector as a co-chair [1] - The theme of this year's Summer Davos Forum is "Entrepreneurial Spirit in the New Era," encouraging entrepreneurs to play a larger role [3] - JD Group emphasizes "success through integrity" and the "Three Mao Five Theory," which promotes fair profit distribution between retailers and brand manufacturers [3][4] Group 2 - JD Group's net profit in the home appliance sector is maintained at 3%-4%, while brand manufacturers exceed a 10% net profit margin, fostering long-term industry development [4] - Recent supportive policies for private enterprises, including the implementation of the "Private Economy Promotion Law," have boosted business confidence [6] - JD Group reported Q1 revenue of 301.1 billion yuan, a year-on-year increase of 15.8%, marking the highest growth rate in nearly three years [6]