Group 1 - The domestic cultural tourism market showed strong recovery during the "May Day" holiday, with a shift in consumer preferences from "scale expansion" to "quality upgrade" [1] - Emerging trends include niche tourism, family pet travel, agricultural experiences, and customized deep-dive experiences, reflecting a growing demand for differentiated experiences [1][12] - The "pet economy" became a highlight, with more travelers bringing pets along, enhancing the holiday experience [1][20] Group 2 - Popular tourist destinations included Beijing, Shanghai, Hangzhou, Guangzhou, Chengdu, and Chongqing, with ticket sales for long-distance destinations like Qinghai and Xinjiang seeing a year-on-year increase of 100-200% [2][12] - The "reverse tourism" trend is evident, with county-level destinations becoming popular, as evidenced by a 30% increase in hotel bookings in these areas [9][18] - Customized travel orders in Guangdong increased by 50%, with significant growth in car rentals and hotel bookings, indicating a shift towards personalized travel experiences [18][22] Group 3 - The rise of social media has amplified the "internet celebrity city" effect, attracting young travelers and leading to explosive growth in visitor numbers in cities like Leshan and Zhangjiajie, with some locations seeing over 200% year-on-year increases [5][12] - The demand for diverse and engaging travel experiences is growing, with activities like island vacations and cultural immersion becoming increasingly popular [12][14] - The number of pet-friendly hotels increased by nearly 20%, with a corresponding 30% growth in bookings during the holiday, indicating a market shift towards accommodating pet owners [22]