Core Insights - The founder of Haowang Water, Sun Mengge, shared insights on the brand's development, product innovation, and future outlook for the beverage industry during the 21st Summer Annual Meeting of the 2025 Yabuli Entrepreneur Forum [2] Company Overview - Haowang Water started from the dining scene and has expanded to a full-channel approach, with two main products, "Wang Shan Zha" and "Wu Zhi Mao Tao Yi Mi Shui," having nearly equal sales proportions. The overall scale of the company has not yet exceeded 1 billion yuan [2] - The company initially focused on creating a beverage that matched the dining experience, leading to the development of carbonated fruit juice, a concept that was nearly non-existent in the market at the time [2] Product Development - The brand incorporates traditional cultural elements into its packaging and product design, reflecting the founder's background and aesthetic preferences. Ingredients like dried tangerine peel, licorice, and hibiscus are used instead of standardized industrial materials [3] - Haowang Water emphasizes product quality and brand communication, relying on professional distributors for sales rather than aggressive channel expansion [4] Market Strategy - The current channel structure consists of approximately 30% from online, offline modern channels, and dining, with a focus on building win-win relationships with distributors [3][4] - The company has a market share of 5% in first-tier cities and only 0.5% in lower-tier cities, indicating potential for growth in these markets [4] Financial Performance - Haowang Water's gross margin is over 40%, with a net profit margin of about 5-10%, which is considered moderate within the industry [5] - The founder expressed skepticism about the sustainability of high profit margins, advocating for a more reasonable profit model that allows for long-term viability [5] Future Outlook - The company is developing a new line of health drinks targeting sports scenarios, aiming to combine traditional Chinese health concepts with modern electrolyte technology [5] - Haowang Water is committed to maintaining a balance between product innovation, brand building, and channel cooperation, with a focus on sustainable growth and fair pricing for consumers [5]