Industry Overview - The summer season has led to a surge in water sports activities in the Yangtze River Delta region, including kayaking, paddleboarding, sailing, and electric surfing boards [1] - The popularity of electric surfing boards is increasing due to their ability to generate propulsion, allowing users to surf on calm waters and adjust their speed freely [3] Consumer Trends - There is a noticeable increase in family and parent-child participation in water sports, with daily visitor numbers exceeding 300 during holidays at water sports bases [9] - The demand for kayaking has also risen, with university students engaging in kayaking activities at local water sports facilities [6] Event Participation - The Yangtze River Delta region is hosting numerous water sports events, with 8 large-scale and over 20 public events scheduled from July 1 to August 30, marking a 50% year-on-year increase in event frequency [11] Equipment Demand - The booming interest in water sports has led to a rise in orders for related equipment, as more consumers opt to purchase their own kayaks and sailing gear [11] - New lightweight and user-friendly kayak models are being introduced to cater to families and children, making the sport more accessible [13] Production Insights - Companies in the water sports equipment sector are ramping up production, with a focus on lightweight carbon fiber paddles and electric surfing boards designed for youth, indicating a positive sales outlook for 2025 [14]