Core Viewpoint - The article discusses the challenges and evolving consumer demands in the seafood industry, emphasizing the need for safety and quality assurance in the supply chain, particularly in the context of the growing consumer base in Guangdong, China [4][6][25]. Group 1: Industry Challenges - The seafood supply chain is characterized by complexity and opacity, leading to consumer doubts about safety and quality [3][6]. - Traditional measures of fish value have shifted from freshness to safety, reflecting deeper consumer anxieties [4][6]. - The seafood sector is seen as the most difficult to standardize within the retail system, often avoided due to its inherent challenges [7][9]. Group 2: Retail Innovations - Dingdong Maicai has implemented a "True Safe Fish" system, focusing on safety management from the source and throughout the supply chain [11][20]. - The company has established direct supply relationships with high-standard farms, utilizing advanced farming techniques to minimize risks [13][14]. - The introduction of the "Bay Area Certification" aims to ensure that seafood meets stringent quality standards across Guangdong, Hong Kong, and Macau [16][18]. Group 3: Consumer Engagement - The platform has recognized that consumer concerns include not only safety but also the convenience of processing seafood, leading to the launch of professional processing services [21][23]. - Over 70% of users expressed a desire for processing services, indicating a significant market demand for convenience in seafood preparation [23][25]. - The combination of safety assurance, certification, and processing services marks a transition in seafood consumption from basic availability to a focus on safety, quality, and ease of use [24][27].