Core Viewpoint - The article discusses the challenges and evolving consumer demands in the seafood industry, emphasizing the need for safety and quality assurance in the supply chain, particularly in the context of the growing consumer base in Guangdong, China [4][6][25]. Group 1: Industry Challenges - The seafood supply chain is characterized by complexity and opacity, leading to consumer doubts about safety and quality [3][6]. - Traditional measures of fish value have shifted from freshness to safety, reflecting deeper consumer anxieties [4][6]. - The seafood sector is seen as the most difficult to standardize within the retail system, often avoided due to its inherent challenges [7][9]. Group 2: Retail Innovations - Dingdong Maicai has implemented a "True Safe Fish" system, focusing on safety management from the source and throughout the supply chain [11][20]. - The company has established direct supply relationships with high-standard farms, utilizing advanced farming techniques to minimize risks [13][14]. - The introduction of the "Bay Area Certification" aims to ensure that seafood meets stringent quality standards across Guangdong, Hong Kong, and Macau [16][18]. Group 3: Consumer Engagement - The platform has recognized that consumer concerns include not only safety but also the convenience of processing seafood, leading to the launch of professional processing services [21][23]. - Over 70% of users expressed a desire for processing services, indicating a significant market demand for convenience in seafood preparation [23][25]. - The combination of safety assurance, certification, and processing services marks a transition in seafood consumption from basic availability to a focus on safety, quality, and ease of use [24][27].

据了解，在浙江德清共富数字渔仓，叮咚买菜已与养殖基地庆渔堂、中国质量认证中心展开合作，三方 将推动吊水鱼动态评价标准研制，构建"养殖—检测—认证—销售"一体化、数字化、可追溯的水产品供 应链体系。 北京商报讯（记者 何倩）12月19日，北京商报记者获悉，叮咚买菜已推出"真安心鱼"体系及销售专 区，专区上线首月销售额环比增长超50%。为了解决用户痛点，叮咚买菜也上线了水产品精加工服务， 涵盖黑鱼、鲈鱼、草鱼、鮰鱼等多款主流水产品类，提供开背、切段、切片、去鳞、去内脏等多样化加 工选项。 ...

叮咚买菜(DDL.US)美股盘前继续涨6%，昨日该股大涨超23%，月内累计升幅近65%。消息上，生鲜即时零售代表企业叮咚买菜近期在推出"真安心鱼"体 系之后，如今又有了新动作。叮咚买菜此前宣布在全国业务范围内率先上线水产品精加工服务，涵盖黑鱼、鲈鱼、草鱼、鮰鱼等多款主流水产品类，提 供开背、切段、切片、去鳞、去内脏等多样化加工选项，打造"下单即选加工方式，配送到家可直接烹饪"的一站式解决方案。水产品消费痛点驱动，叮 咚买菜解锁线上精加工服务。 | | 2.850 | 前复収 ２Ｇで DDL 叮咚买菜 | | | | | --- | --- | --- | --- | --- | --- | | | | 2.820 | 2.820 + +0.540 +23.68% | | 收盘价 12/17 15:59 美东 | | | | 2.615 | 2.990 ↑ 0.170 +6.03% | | 盘前价 12/18 04:31 美东 | | | | 2.374 | 三 % 24 华 8 9 目 ♥自选 | | ● 快捷交易 | | | | 1.891 | | | | | | | 2.132 | 最高价 2.850 开 ...

校对 穆祥桐 据了解，叮咚买菜针对此项服务，进行了线上服务的全程标准化。以鱼片切法为例，根据用户调研结 果，86.17%的消费者偏好斜刀切，平台已将其纳入标准化操作流程；鱼段长度则统一调整为用户认可 度最高的5cm左右。所有加工人员均经过培训与考核，熟练掌握各类水产的处理技巧，确保刀工精准、 处理干净。同时要求工作人员持健康证上岗，加工工具定期严格消毒，切好的鱼片与鱼头鱼骨将分装。 新京报记者了解到，叮咚买菜还在探索加工过程的可视化，未来可以让用户全程看到自己购买的鱼是如 何加工出来的。 编辑 王琳 新京报讯（记者王萍）12月3日，新京报记者从叮咚买菜方面获悉，近日叮咚买菜宣布在全国业务范围 内上线水产品精加工服务，涵盖黑鱼、鲈鱼、草鱼、鮰鱼等多款主流水产品类，提供开背、切段、切 片、去鳞、去内脏等多样化加工选项。未来，叮咚买菜还有望将加工过程可视化。 叮咚买菜平台调查数据显示，超过七成用户希望平台能提供专业的水产加工服务。叮咚买菜相关负责人 介绍，现在，消费者在叮咚买菜App上加购多款鲜活鱼类产品时，可直接通过商品页选择"开肚""开 背""切段""切片"等加工方式。在一些城市还上线了针对不同烹饪场景的差异化 ...