Core Viewpoint - The article discusses the importance of food safety in the fresh e-commerce sector, highlighting how Dingdong Maicai is implementing a new paradigm of "food safety co-governance" through strict internal controls, upstream empowerment, and digital innovation [1][6]. Group 1: Food Safety Initiatives - Dingdong Maicai has launched the "Clean Label" initiative, later renamed "Clean Ingredients," to promote the idea of "no unnecessary additives," aiming to simplify ingredient lists and encourage upstream production optimization [6][9]. - The company has developed its own brand products that meet clean certification standards, such as "Liangxin Craftsman" milk buns, which do not contain leavening agents or trans fats [7][9]. - Sales data indicates success in these initiatives, with products labeled "Clean Ingredients" generating over 500 million yuan in sales in the first half of the year, and low GI products increasing from less than 1 million yuan to nearly 60 million yuan year-on-year [9]. Group 2: Quality Control System - Dingdong Maicai established a "7+1" quality control system in 2017, covering all aspects from production to consumer feedback, ensuring end-to-end quality management [11][15]. - The company conducts extensive pesticide residue testing, with an annual testing volume of 2.5 million batches, and employs a comprehensive quality management system to enhance efficiency and transparency [11][12]. - The company emphasizes collaborative governance with suppliers, having introduced the D-GAP standards for high-risk agricultural products, and engages in "supportive improvement" for products with high customer complaints [12][15]. Group 3: Digital Traceability - The "Truth Traceability" project aims to enhance consumer trust by providing full transparency of the supply chain from source to table through digital technology [16][19]. - The system identifies key nodes in the supply chain, such as feed planting and livestock management, and utilizes video monitoring and AI for data verification [16][18]. - A notable project includes the "Suspended Water Fish" initiative, which ensures real-time water quality monitoring and a transparent traceability system for consumers to access the entire lifecycle information of the fish [18][19].