Group 1 - The 2025 "Thousand Counties and Ten Thousand Towns" New Energy Vehicle (NEV) Consumption Season has been launched in regions like Hubei and Shandong, aiming to boost consumption in rural areas where there is significant market potential for NEVs [1][2] - The initiative includes a series of activities from July to December 2025, focusing on enhancing the purchasing environment for NEVs in rural areas and promoting supply-demand matching [1][2] - The program emphasizes innovative "automobile+" consumption scenarios, integrating automotive consumption with tourism, dining, and outdoor activities, thereby enhancing the overall consumer experience [2] Group 2 - The underdeveloped rural market for NEVs presents a substantial opportunity, as consumers in these areas tend to prioritize practicality and cost-effectiveness in their vehicle choices [2][3] - The demand for vehicle replacement is increasing due to the aging of the average passenger car, with rural consumers being more responsive to government incentives and subsidies compared to urban consumers [2][3] - Various automotive brands are ramping up promotional activities in response to favorable policies, with Tesla and Leap Motor targeting the rural market with specific models and marketing strategies [3][4] Group 3 - The automotive market is expected to see a positive trend in the traditional peak season of "Golden September and Silver October," with several new models set to launch in the fourth quarter [3][4] - Major automakers like SAIC Motor and Geely have reported significant year-on-year growth in NEV sales, indicating a recovery in the market [4] - New energy vehicle sales for SAIC Motor reached 129,800 units in August, a 49.89% increase year-on-year, while Geely's pure electric vehicle sales grew by 98% [4]

以下文章来源于和讯商业 ，作者徐帅 和讯商业 . 商业世界的故事、逻辑、认知。由"和讯商业"团队出品。 6 月 3 日，工信部等五部门联合启动了今年的新能源汽车下乡活动。 今年已是活动连续开展的第 6 年。过往每年，参与的车型数量都在增加： 2021 年 18 家车企、 52 款车型参与， 2022 年 26 家车企、 70 款车型参与， 2023 年 39 个品牌、 52 款车型参与， 2024 年 41 个品牌、 113 款车型参与。 2025 年参与规模继续提升，首批共有 33 家主流品牌、 124 款车型。 与往年相比，今年车型售价 跨度更大，价格区间覆盖 5 万至 5 0 万元，可选择范围更广，轿车、 SUV 、皮卡甚至 MPV 各种 车型一应俱全。 5 年来，江苏、四川、新疆、西藏、内蒙古等 10 余个省、自治区、直辖市先后举办了 29 场专场活 动、上百场巡游巡展活动；累计发布 9 批次、 400 余款新能源汽车下乡车型， 下乡活动车型累计销 售近 1500 万辆。 除了 车型供给更 丰富 、 2025 年新能源汽车下乡 也体现出了 政策协同更紧密、服务网络更下沉 的 特点。 《通知》中明确要求 ...