Core Insights - The collaboration between JD.com, GAC, and CATL for the Aion UT Super has faced significant challenges, particularly regarding customer dissatisfaction and communication issues among the partners [1][6] Group 1: Partnership Roles and Responsibilities - JD.com is responsible for customer acquisition, online sales, financial services, and insurance for the Aion UT Super, which is the only sales channel [1] - GAC handles product manufacturing, offline test drives, and delivery, while CATL is in charge of battery and battery swap services [1] Group 2: Customer Complaints and Responses - A major issue raised by customers is the discrepancy between the advertised features and the actual product, specifically regarding the absence of a sunroof that was shown in promotional materials [3] - The mileage limitation of the rental electric version, which restricts users to 3,000 kilometers per month with additional charges for exceeding this limit, was not clearly communicated to customers at the time of ordering [5] - Customers expressed concerns about invoice restrictions, as the Aion UT Super can only be invoiced in Guangzhou and Shanghai, limiting access to local subsidies [5] Group 3: Communication and Service Issues - There is a lack of a regular communication mechanism among the three partners, leading to confusion about which party is responsible for resolving customer issues [6] - Customer service representatives from different companies provided inconsistent information, resulting in frustration among users [6][9] Group 4: Sales Performance and Market Impact - Despite the challenges, the Aion UT Super has positively impacted foot traffic in GAC's stores in Guangzhou and Shenzhen, with a stable increase in inquiries about the vehicle [11] - However, sales in lower-tier cities have not seen significant changes, partly due to the absence of actual vehicles for test drives [11] - The Aion UT Super has reached a milestone with the delivery of its 1,000th vehicle, indicating a shift towards scaled delivery [11]

从官宣合作到定价预售，再到退单风波，由京东、广汽和宁德时代共同推出的"国民好车"埃安UT super每一个节点都备受瞩目。 从分工来看，京东负责埃安UT super的获客、线上销售（也是唯一销售渠道）、金融、保险等服务；广汽负责产品的制造、线下试驾和交付；宁德时代则 是负责电池及换电相关的服务。 看似每个合作方都在负责自己最擅长的业务，预想中能创造出成倍的收益，但网络上潮水一般的退单和吐槽表明，目前三方的合作还处于1+1+1<1的磨合 阶段。 12月1日，广汽、宁德时代、京东三方共同组织了一场"用户全开麦"埃安UT super用户面对面"听劝"恳谈会。三方对争议最大的几个问题作出了回应。 第一个，是实际配置与宣传不符的问题。有许多用户发现埃安UT super的宣传图中有天窗，下定后发现实际配置中没有天窗，让消费者陷入迷茫和愤怒的 情绪。 广汽集团埃安BU副总裁、埃安品牌首席用户官杨龙对此回应，用户看到的宣传图是埃安社区上介绍三方合作生态内容出现的一张"天窗图片"，是内容审 核的失误，在上市发布三天后已发现并立刻修正，并对所有官方内容完成自查，埃安对此深表歉意。从上市当天开始，在三方各种平台的产品配置表上， 也 ...