Core Viewpoint - Mercedes-Benz has initiated a price reduction for key models in the Chinese market, following a similar move by BMW, in response to significant sales declines [2][3][6]. Group 1: Price Adjustments - Mercedes-Benz adjusted the suggested retail prices for models such as the C-Class, GLC, and GLB by approximately 10%, with specific reductions including around 33,000 yuan for the C 200 L, 38,000 yuan for certain GLB 200 models, and 68,000 yuan for the GLC 300 coupe [2]. - Despite the official price cuts, the actual transaction prices remain largely unchanged due to dealer discounts, which are based on the previous pricing structure [5]. Group 2: Sales Performance - The global sales of Mercedes-Benz passenger cars fell by 9% year-on-year to 1.8008 million units, with the Chinese market experiencing a 19% decline, totaling 551,900 units, which represents 31% of global sales [6]. - The decline in sales is attributed to a disconnect between product strategy and market changes, particularly in the context of the growing penetration of electric vehicles in the luxury segment [6]. Group 3: Dealer Challenges - Mercedes-Benz dealers are facing significant operational challenges, including high inventory levels, selling prices below procurement costs, delayed rebate payments, and unrealistic sales targets [7]. - Approximately 50% of surveyed dealers reported losses in the first half of 2025, with 80% of main models experiencing price inversions, leading to a situation where increased sales result in greater losses [7]. Group 4: Response to Dealer Concerns - The China Automobile Dealers Association has reached out to Mercedes-Benz multiple times to address dealer concerns and push for structural improvements, but no specific policy adjustments have been announced yet [8]. - Mercedes-Benz's China President has indicated a commitment to improving product quality and service, with plans to introduce over 15 new and updated models to the Chinese market in 2026 [9].