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中国汽车出口踩下急刹车
日经中文网· 2025-05-08 06:23
Core Viewpoint - The Chinese automotive industry is experiencing a slowdown in export growth, particularly in the electric vehicle (EV) sector, prompting companies to shift their strategies towards plug-in hybrid vehicles (PHV) and reassess their export plans [1][8]. Group 1: Export Growth Trends - From 2021 to 2024, the annual growth rate of Chinese automotive exports reached between 20% and 100%, but it is projected to decline to 6% in 2025 [1][7]. - In 2024, the export growth for fuel vehicles is expected to be 23.5%, while the growth for new energy vehicles (NEV) is only 6.7%, with a 10.4% decrease in pure electric vehicle exports [7][8]. - The total export volume for 2025 is forecasted to reach 6.2 million units, marking a significant drop from previous years [7][8]. Group 2: Strategic Shifts by Companies - BYD is transitioning its focus from EVs to PHVs in response to the declining demand for pure electric vehicles in Europe and Southeast Asia [1][8]. - NIO plans to launch its high-end pure electric small car brand "Firefly" in 16 countries by 2025, with a starting price of 119,800 yuan in China [5][6]. - Xiaomi is also entering the automotive market, planning to establish a pure electric vehicle R&D base in Germany by 2027 [7]. Group 3: Market Challenges - The slowdown in EV exports is attributed to various factors, including tightening car loan approvals in Thailand and inadequate charging infrastructure [8]. - The European Union is set to impose additional tariffs on Chinese EVs starting in October 2024, which could further complicate market access for Chinese manufacturers [8]. - Despite the technological advancements of Chinese vehicles, European brands maintain a stronger market influence, as noted by industry designers [8].