Core Viewpoint - Chery Automobile faced a significant backlash due to the "climbing incident," which led to a decline in market confidence and a notable drop in stock price, resulting in a market value loss of 39.5 billion HKD in one day [1][2]. Group 1: Incident Overview - On November 12, during an extreme challenge test of the Fengyun X3L at Tianmen Mountain Scenic Area in Hunan, an unexpected incident occurred, causing the test to be interrupted and attracting widespread attention [5][6]. - A video circulated online showing the vehicle sliding down steps during the challenge, which resulted in damage to the scenic area's guardrails [5]. - Chery issued an apology on November 13, acknowledging the incident and expressing regret to the scenic area, visitors, partners, and concerned individuals [3][5]. Group 2: Company Response - Chery stated that the direct cause of the incident was the unexpected detachment of a safety harness's fixed point, which led to the vehicle sliding and colliding with the guardrail, causing some damage [5][6]. - The company emphasized that fortunately, there were no injuries or environmental damage, but acknowledged shortcomings in risk assessment and detail management during the test planning and execution [6]. - Chery committed to repairing the damage caused at Tianmen Mountain and taking full responsibility for the aftermath [6]. Group 3: Product Information - The Fengyun X3L is a range-extended SUV model launched on September 17, with a price range of 119,900 to 159,900 CNY [8]. - Prior to the incident, Chery's executive vice president promoted the Tianmen Mountain challenge on social media, highlighting the extreme difficulty of the terrain and the vehicle's performance requirements [8][9].

Core Viewpoint - Chery Automobile faced a significant incident during an extreme challenge test of its model, the Fengyun X3L, at the Tianmen Mountain scenic area, leading to a public apology and acknowledgment of planning and execution shortcomings [4][5]. Group 1: Incident Details - On November 12, a video showed the Fengyun X3L sliding down the steps of the Tianmen Mountain "Tian Ladder," which is known for its challenging conditions, including a vertical drop of 150 meters and 999 steps [4]. - The test was conducted in a public area, which raised concerns among the public, and the site was closed to tourists during the event [4][5]. - The incident was caused by the unexpected detachment of a safety harness, leading to the vehicle sliding and damaging some guardrails, although no injuries or environmental damage occurred [4]. Group 2: Company Response - Chery Automobile issued an apology on social media, expressing regret to the Tianmen Mountain scenic area, visitors, partners, and the public for the incident [4][5]. - The company acknowledged its failure to adequately assess potential risks and manage details during the planning and execution of the test [5]. - Chery committed to repairing the damage caused and taking responsibility for the incident, emphasizing the importance of learning from this experience to improve future operations [5].

Core Points - Chery Automobile issued an apology regarding an incident during an extreme challenge test of the Fengyun X3L at Tianmen Mountain, Hunan, which occurred on November 12, 2025, leading to significant public attention [1][3] - The incident was caused by the unexpected detachment of a safety harness, resulting in the vehicle sliding down and colliding with a guardrail, although no injuries or environmental damage were reported [1][3] - Chery committed to fully repairing the damage caused to the Tianmen Mountain site and taking responsibility for compensation [1] Company Information - The Fengyun X3L is a newly launched compact range-extended SUV under Chery's Fengyun brand, positioned as a "high-energy fashionable outdoor box," with an official price range of 119,900 to 159,900 yuan, and was released on September 17 [4] - Prior to the incident, the Executive Vice President of Chery had teased the Tianmen Mountain challenge on social media, although the post is no longer available [4]

Core Points - Chery Automobile issued an apology regarding an incident during an extreme challenge test at Tianmen Mountain on November 12, 2025, which attracted widespread attention [1] - The incident was caused by the unexpected detachment of a safety harness attachment point, leading to the vehicle sliding and colliding with a guardrail, resulting in damage to the guardrail but no injuries or environmental harm [1] - The company acknowledged shortcomings in risk assessment and detail management during the planning and execution of the test, particularly regarding public concerns in a scenic area [1] - Chery committed to repairing the damage caused at Tianmen Mountain and taking full responsibility for compensation and follow-up actions [1] - The event sparked significant online discussion and raised concerns about the use of public resources, prompting the company to express its unease and gratitude for societal oversight and criticism [1]