汽车消费刺激政策精准调控

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多地汽车置换补贴收紧!消费者连夜抢搭政策末班车
Hua Xia Shi Bao· 2025-09-29 09:57
Core Points - Jiangsu Province announced the suspension of the vehicle replacement subsidy policy effective from September 28, 2025, marking a shift from broad-based consumer incentives to more targeted regulatory measures [2][3] - The new model for scrapping subsidies will require consumers to first obtain qualification before applying for subsidies, effective from September 29, 2025 [3][6] - The rapid consumption of subsidy funds in Jiangsu, exceeding 100 billion yuan in the first half of the year, necessitated this policy adjustment to prevent fiscal risks [6] Summary by Sections Policy Changes - The vehicle replacement subsidy will officially cease on September 28, 2025, with a deadline for consumers who purchased vehicles before this date to submit their applications by October 20, 2025 [3] - The scrapping subsidy will now follow a "qualify first, then apply" model starting September 29, 2025, while previous purchasers can still apply under the old rules [3][4] Market Reactions - The announcement led to a surge in consumer purchases, with dealerships experiencing a significant increase in sales as consumers rushed to take advantage of the subsidies before they ended [5][6] - In various cities, dealerships implemented marketing strategies to encourage last-minute purchases, highlighting the financial impact of the subsidy cessation on price-sensitive consumers [5] Industry Trends - The automotive market is transitioning from a policy-driven model to a market-driven one, with increasing internal growth dynamics as evidenced by a 59.8% retail penetration rate for new energy vehicles in early September [6][8] - The upcoming end of the full exemption from vehicle purchase tax for new energy vehicles in 2025 is prompting manufacturers to accelerate new model launches during the traditional sales peak in September and October [6][8] Local Government Initiatives - Local governments are responding to the national subsidy cuts with targeted measures, such as Lanzhou's expanded subsidy program and Zhengzhou's substantial 560 million yuan green vehicle subsidy [7][8] - The focus is shifting towards environmentally friendly vehicles and the scrapping of older, high-emission vehicles, indicating a move from broad subsidies to more precise financial support [8]